Blinkit’s new ‘Giant order fleet’ service might convey extra dangerous information for Amazon and Flipkart

Fast-commerce platform Blinkit has launched a pilot program for delivering bigger objects like baggage, gaming consoles, and residential home equipment in Delhi NCR, increasing past its conventional fast supply classes, which might probably deal blow to the standard e-commerce platforms, like Amazon, Additional and others, additional intensifying the competitors.
In keeping with Inc42, the Zomato-owned firm is testing a specialised fleet devoted to dealing with bulkier merchandise resembling air purifiers, PlayStation consoles, and air fryers, marking a strategic shift in its supply capabilities.
The transfer aligns with Blinkit’s reported plans to develop categorical darkish shops for 30-minute supply of high-value objects, as the fast commerce sector sees growing competitors to spice up common order values (AOV).
Blinkit’s present AOV stands at Rs 660, displaying an 8% improve from Rs 607 in the identical quarter final yr. When reached for remark, Zomato declined to supply extra particulars in regards to the pilot program.
The initiative comes as rivals within the fast commerce house are additionally exploring expanded product classes. Rival Swiggy Instamart is creating separate infrastructure for prolonged supply timelines for sure classes, although it plans to give attention to kitchen home equipment somewhat than massive electronics, in line with Swiggy CFO Rahul Bothra’s latest statements relating to the corporate’s upcoming IPO.
“I do not suppose we might do massive white items electronics; it might be extra of the variable class, extra of the kitchen home equipment,” Bothra defined.
The pilot’s success in Delhi NCR might probably result in a wider rollout throughout different main metropolitan areas the place Blinkit operates.