Smart TV Shipments in India Grew 8.6 Percent YoY in 2024, Samsung Leads the Market: IDC

India’s sensible TV shipments recorded development of 8.6 % year-over-year (YoY) in 2024, identified International Data Corporation (IDC). The development was fueled primarily by the elevated demand for sensible TVs with 55-inch and bigger shows and an increase in offline shipments, the report acknowledged. Samsung led India’s sensible TV market in the earlier 12 months with a 16.1 % share, carefully adopted by LG. Chinese tech model Xiaomi, TCL and Sony got here in the high 5.

IDC shared insights about India’s sensible TV shipments in 2024 on LinkedIn. As per the submit, the home sensible TV market grew 8.6 % YoY in 2024. India managed to ship 12.1 million items in the earlier 12 months, and IDC noticed that the surge was pushed by a 43 % bounce in 55-inch+ TVs and a 20 % rise in offline shipments. However, on-line shipments fell by 8 %.

Samsung, LG Emerge as Top Choices

Samsung had a serious share of India’s sensible TV shipments and maintained its high place in 2024 with a market share of 16.1 %. The South Korean firm registered 35.9 % YoY development. LG clocked a powerful efficiency and took the second spot with a 15.1 % market share. It additionally witnessed a 42.2 % YoY development.

Xiaomi dropped to the third spot with an 11.7 % market share. The model had a 14.2 % market share in 2023. IDC famous that the Chinese model posted a ten.1 % YoY decline in its shipments.

TCL and Sony took the fourth and fifth positions with a market share of 8.4 % and eight.2 %, respectively. TCL posted a YoY development of 21.1 %, whereas Sony registered a YoY development of 26.9 %.

IDC noticed that 2025 was off to a sluggish begin for the Indian sensible TV market with a 7 % YoY dip in January-February. An IDC analyst is predicting a rebound later this 12 months.

“In 2024, the 55-inch and 65-inch smart TV segments experienced remarkable YoY growth of 42 percent and 75 percent, capturing 19 percent and 6 percent share, respectively. The market is expected to rebound in the upcoming quarters, leading to a mid-single digit growth in 2025” he stated.