Home Projector Market to Double In Next 4 Years, South and West Key for BenQ India: Rajeev Singh

India’s residence projector market is steadily gaining momentum, and BenQ – the main identify within the projector phase – has raised the bar as soon as once more with the launch of its two new flagship 4K fashions: the W5850 and W4100i. The W5850 is priced at Rs 7,00,000, and the W4100i shall be obtainable for Rs 4,00,000. Both projectors shall be obtainable by all main Home AVSI companions throughout India beginning May 2025 onwards. These each projectors are full of BenQ’s CinematicColor know-how (100% DCI-P3) and HDR-PRO for excellent coloration accuracy. Gadgets 360 had a phrase with Rajeev Singh, Managing Director of BenQ India & South Asia, on the rising traits within the Indian market and general firm technique. Few of the responses have been edited and shortened for ease of understanding.

How do you see the sensible projector market rising in india over the following 5 years? And what shall be your contribution to this progress on this?

In the market for sensible projectors, there may be solely the house projector phase that’s at present rising. The information projector and B2B projector markets are stagnant. However, the house projector phase is rising at a fast charge. The motive behind is that individuals’s sample of consuming content material has modified, and together with this, there have been main adjustments in projector know-how as nicely. Earlier, there have been many limitations to the usage of projectors within the residence, together with the requirement of a darkish huge room, a white projection display, quick lamp life, and sophisticated set up. 

The conventional negatives of projectors that have been there whereas utilizing them at residence are not there. Due to advances in know-how, all these limitations have been overcome. Now the life cycle of the projector can also be rising lots; it has turn out to be about 30 thousand hours. In such a state of affairs, if you happen to use the projector for even 5 hours each day, then your projector will final for 10 to 15 years.

Currently, most individuals, notably high-net-worth people (HNI), favor watching content material at residence relatively than going to multiplexes. These individuals are spending cash on making their residence a multiplex.
We are the main participant within the projector market in India, and our general market share is shut to 50%. Our market share within the 4K projector phase stands at about 42-43%, and that within the transportable projector phase at about 51%. We estimate that the house leisure projector market will continue to grow at a charge of 20-25% year-on-year. At this charge, the market may virtually double in measurement over the following three to 4 years.

India is a value delicate but aspirational market for many gamers. How does BenQ plan to steadiness affordability with premium improvements right here?

I imagine that India will not be a price-sensitive market, however a value-driven one. Indian clients prioritize worth over simply value. We are additionally a value-oriented model, and the worth we provide inside our value vary is the perfect within the market-which is why we’re the market chief. Our merchandise should not low-cost, however the worth we offer at our value factors is unmatched by some other competing model. When it comes to affordability, we provide a variety of merchandise that cater to completely different value factors, guaranteeing that clients can select in accordance to the worth they search.

With the rise of 4K and laser projection, what’s subsequent when it comes to picture high quality and efficiency? And how are you integrating AI into projectors?

The new characteristic you are seeing in image high quality is 100% DCI-P3, which is present in professional-grade cinema. We’ve carried out this 100% DCI-P3 in our new projectors, the W5850 and W4100i, so now you possibly can take pleasure in professional-grade cinema coloration high quality at residence. A number of years in the past, it was unattainable to expertise such picture high quality and coloration at residence, however we have made it potential.

(*4*)BenQ W5850 (left) and W4100i (proper)

The subsequent huge factor you will see in industrial cinema is Rec. 2020. This is the brand new customary improve for industrial theaters. We launched the Laser TV Projector a while in the past, which meets 95% of the Rec. 2020 customary.

As for AI in projectors, we have began integrating AI into our new projectors. You’ll expertise this within the W5850 and W4100i. AI takes your image efficiency to the following degree. Through AI, the projector robotically reads the lighting situations and adjusts the picture high quality in actual time, enhancing brightness and coloration in accordance to the setting. Additionally, you possibly can benefit from the AI Cinema Mode in our new projectors.

How is BenQ positioning itself within the Indian projector market in contrast to native and world opponents?

There is world competitors on this phase, however we’re proud to be the market chief and are performing very nicely. At our firm, we imagine in setting traits relatively than following them. For instance, with our W5850 and W4100i projectors, we launched AI Cinema-bringing cutting-edge know-how to the forefront. We all the time attempt to be the primary to ship superior improvements within the projector phase for our customers.

Which area in India is the largest market for BenQ when it comes to projector, and the place are you seeing the very best gross sales?

In India, we’re seeing the very best demand for projectors from the South and West areas. There is clearly stronger demand within the South and West in contrast to the North and East. The fundamental motive is that individuals in these areas are extra keen about motion pictures and content material. They take pleasure in watching content material on the massive display. Mumbai, being the hub of Bollywood, is a crucial market for us. The measurement of houses in Mumbai could also be comparatively small, however the ardour for cinema retains that demand affordable. In Andhra Pradesh and Telangana, individuals are very smitten by motion pictures, and with houses getting extra spacious, we’re seeing good demand from these areas as nicely.