Social media platform Reddit on Wednesday (June 18, 2025) introduced Indian cricket legend Sachin Tendulkar as its brand ambassador.
Sports followers will now have unique alternatives to interact with Tendulkar in Reddit communities, the corporate mentioned in an announcement.
Through his official Reddit profile, batting icon Tendulkar will share private reflections, match insights, and unique content material.
“In the coming months, Tendulkar will also appear in a new marketing campaign for Reddit in India as well as other markets throughout the world,” the assertion mentioned.
On his affiliation with Reddit, Tendulkar mentioned, “For me, cricket has always been about that pure connection with people, on and off the field. In getting to know Reddit, what stands out is the sheer passion that brings its communities together,” Reddit Vice President International Growth, Durgesh Kaushik mentioned.
Kaushik mentioned Tendulkar’s title is synonymous with cricket excellence and he possesses a outstanding skill to transcend boundaries and unite folks by his extraordinary expertise.
“His presence on the field fostered a powerful sense of community among fans, who were drawn together by their shared admiration for the ‘Master Blaster’,” he added.
Reddit has been taking steps to faucet sports activities amid a 30% on-year rise in curiosity on this topic on its platform.
Earlier this yr, Reddit introduced a partnership with Italian skilled soccer league Serie A and final yr, it introduced a brand new partnership program with main US skilled sports activities leagues, together with NFL, NBA, MLB, PGA Tour and Nascar, the corporate mentioned.
Published – June 18, 2025 12:43 pm IST
