The first scent that Margarita Kuritsyna remembers placing on at her childhood residence in Ukraine, is a tropical scent referred to as Pacific Paradise. The bottle, pink and blue in color, typically introduced with it a fruity and enjoyable odor. “The box had this young woman amidst palm trees. It was likely my mother’s perfume that I kept using for a while,” she says. Many years since, her tryst with the world of perfume and fragrance deepened. She gravitated to scents that usually had notes of vanilla and at all times ended up making heads flip at occasions she would go to. “I’d also ask people what they wore too,” she says.
From her years of rising up in Ukraine, Margarita arrange a life in India’s Gurugram. It was quickly after that the search for locating the proper scent that additionally offered healthful nourishment started. The concept for Senthera, her model, was therefore born in 2023 and launched in July this yr.
The first line, Make Love, wrapped in lush and fairly pink packaging, consists of a bathe gel with 10 oils, exfoliating body scrub and body cream with collagen. Upon opening the bottles, one instantly picks up on rose, lychee and vanilla. It is refined but it persists in the air, many hours after its first use. Of the three merchandise, a bathe gel for a lightening fast bathtub, an exfoliant for a deeper cleanse and the collagen body cream for hydrated pores and skin, the cream stays a winner. Its scent, filled with notes that the Indian palate is accustomed to, is one that’s delicate but intense.
Margarita Kuritsyna taking individuals by means of a bathing ritual
Although Margarita didn’t examine perfumery and was in the occasions and administration area, she pivoted in the direction of wellness early in her life. “I did many different things after university but I remember entering the world of body care when my mother handed me a gift of body cream and shower gel. It smelt great but it didn’t do much for my body. I was always attracted to the wellness industry and the passion for fragrance lingered. That is why I created my own brand,” she says.
At a wellness retreat for the launch of Senthera in Goa’s Brij Parasio amidst massages and connoisseur meals, Margarita says that individuals typically take care of their face with a number of energetic components however don’t pay the identical consideration to their body. “It is why our ingredient list included peptides, collagen and several other nourishing ingredients,” she says.
As somebody who at all times hopped in and out of showers shortly, Margarita says that it’s important to take time twice a week to exfoliate. It is why her scrub continues to depart behind all of the pure oils that the body produces. The product is freed from harsh chemical substances, with out silicone and paraben and is vegan. “I do not like that squeaky clean, no oil feeling of the skin that some products create. It makes the skin extremely dry. We are careful about ensuring that the bathing ritual, on most days, is quick, yet intimate,” she says, explaining an excellent bathing ritual on the Goan resort the place massages, journaling and tarot readings are curated for the launch.
Products from the vary
It is why the road is eponymously named Make Love. Margarita desires individuals to recollect the candy odor of falling in love or creating a small crush. Memories have scent, she says.
Margarita says that it has taken relentless trials and lots of iterations of rose, lychee and vanilla to get right here. It took two years for the ultimate pattern to develop. Only after this did she select to let her household and associates take a whiff. “I don’t think I have fully grasped that something I have made is now out in the world. It is wonderful to see and take in,” she says.
The purpose is to make sure that Senthera hits cabinets of shops and is on the market on e-commerce platforms throughout India. “We will be launching new lines and shipping abroad soon,” she says. For now, she desires to make sure that everybody who will get a whiff of Senthera is reminded of the Goan monsoon: the place one sips on feni between cloud bursts, because the odor of rain lingers in the air. All that’s left to do is a lengthy soak in scorching water.
Senthera’s Make Love vary begins at ₹1,499 and is on the market on sentheraworld.com.
(The creator was on the occasion in Goa on invitation of the model.)
