Dubai launches world’s first AI-powered ‘Emirati family’: What is its objective? Find out! | World News

The first character, launched as “The Girl,” invited the general public to vote on her identify: Dubai, Mira, or Latifa/ Image: X

In a first-of-its-kind initiative, Dubai has unveiled a digital Emirati household powered by synthetic intelligence, aimed toward enhancing town’s digital outreach and supporting its sensible transformation technique. Developed by Digital Dubai, the venture introduces interactive characters designed to embody Emirati tradition and join with a broad viewers via acquainted, human-like storytelling. The rollout started with the debut of “The Girl,” the household’s first member, and plans are underway to disclose extra characters that may collectively characterize a contemporary Emirati family in digital type.

The idea: AI characters as digital Ambassadors

Digital Dubai’s new initiative introduces the first AI-generated “Emirati Family,” supposed to behave as a bridge between authorities companies and the general public. Each digital character is designed utilizing superior AI and information applied sciences, forming a extremely interactive digital interface.The AI-generated Emirati household is designed not simply to characterize tradition however to perform as an lively communication instrument in Dubai’s digital ecosystem. Beyond common consciousness, these digital characters are probably for use for public bulletins, coverage updates, and necessary authorities messages, delivered in a simplified, interactive format. By humanising digital communication, they might assist make authorities data extra clear, relatable, and simpler for the general public to know and have interaction with.

First character revealed: “The Girl”

The debut of the first member of the family, known as “The Girl,” marks the start of the rollout. She was launched in a brief video shared on social media, the place she seems in a playful scene at a park, carrying conventional Emirati apparel with a recent contact. The character has been purposefully designed to seem heat, pleasant, and relatable, particularly to kids and households.To enhance public engagement, Digital Dubai launched a naming marketing campaign, inviting residents and residents to vote for her identify. The three shortlisted choices had been: Dubai, Mira, and Latifa. This participatory factor is a part of the initiative’s bigger objective of fostering dialogue round digital know-how and AI in on a regular basis life.Additional members of the digital household, together with a father, mom, and brother, can be launched quickly, creating a whole digital illustration of a contemporary Emirati family. Each member will play a job in speaking key elements of Dubai’s digital companies.

Purpose and function: Communicating digital companies via acquainted faces

The core goal of the AI household is to make authorities communication extra partaking, culturally grounded, and straightforward to know. Instead of conventional codecs, the characters will ship authorities messages and public service bulletins in ways in which resonate emotionally with individuals, utilizing visuals and language tailor-made to their life and cultural context.The initiative is structured to achieve:

By reworking digital companies into human-like, narrative-driven interactions, the digital household serves as a storytelling car that simplifies public messaging whereas reinforcing core Emirati values.

How Dubai’s AI household matches Into world AI developments

Dubai’s rising give attention to AI is additionally being recognised on the world degree. In the 2025 Global AI Cities Index, printed by Counterpoint Research, a know-how market analysis agency that evaluates innovation, readiness, and AI integration throughout main city centres, Dubai ranked among the many high 5 cities worldwide for AI adoption.Key highlights from the index:

Top-ranked cities embody:

The momentum behind AI innovation isn’t restricted to Dubai. In 2023, Kuwait made headlines with the introduction of Fedha, the Arab world’s first AI-powered information presenter. Developed by Kuwait News, Fedha appeared briefly video clips shared on social media, presenting information bulletins in a contemporary digital format. Her look, with light-coloured hair and modern clothes—was intentionally designed to spark dialog about the way forward for journalism and AI in media.In a separate improvement, Dubai AI Week 2025 supplied a glimpse into what the close to future might maintain. During a panel session, Gartner, a worldwide analysis and advisory agency, predicted the rise of digital worker twins by 2027. These AI-generated replicas of actual staff might be utilized in digital work environments to carry out routine or specialised duties, doubtlessly reworking office dynamics whereas elevating new questions round job roles, information possession, and mental property rights.FAQs:Q. What is the AI Emirati Family?It’s a bunch of digital characters created utilizing AI to characterize an Emirati family and talk authorities messages.Q. Why was this initiative launched?To make Dubai’s digital companies extra accessible and interesting for all segments of society.Q. Who created the AI household?The venture was developed by Digital Dubai, town’s authorities physique for digital transformationQ. How does the general public take part? The public was invited to vote on the first character’s identify, with extra members of the family to be launched quickly.