In a transfer that’s ruffled quite a lot of feathers in North India, Aamir Khan has unexpectedly concerned himself in the Coolie (Hindi) launch technique – regardless of doing a mere prolonged visitor look in the movie.
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Aamir Khan intervenes in Coolie launch: Makes direct call to PVR-Inox, seeks premium showcasing ahead of War 2 clash
The prolonged cameo, pitched as a goodwill gesture towards Rajinikanth, was achieved by Aamir Khan without spending a dime. But now, Aamir has reportedly referred to as PVR-Inox boss Ajay Bijli straight, aggressively requesting premium showcasing for Coolie throughout the nation, and has even pushed the multiplex chain to do a advertising tie-up with the Rajinikanth starrer in North India. The call has left the PVR-Inox crew shocked. “Aamir has no financial stake in Coolie. This wasn’t expected,” stated a supply shut to the matter to Bollywood Hungama.
Industry insiders imagine that is much less about friendship and extra about enterprise. War 2, starring Hrithik Roshan, NTR Jr., and Kiara Advani, and backed by Aditya Chopra’s YRF, is being positioned as the following mega franchise occasion. Caught in the center is PVR-Inox, now strolling a tightrope between two giants: YRF and Sun Pictures. The telephone call from Aamir, insiders say, has brought on nervous murmurs throughout the exhibition chain, given his long-standing relationship with Ajay Bijli and a historical past of last-minute interventions.
What ought to have been an easy launch has now become a battleground of egos, leverage, and legacy. And as all the time in Bollywood, the true present begins off-screen. Interestingly, each Aamir Khan and NTR Jr. are doing a movie on DadaSaheb, and the off-screen battle makes issues much more intense.
Also Read: Rajinikanth vs Hrithik-NTR Jr. at field workplace: Coolie takes SHOCKING 6X lead over War 2 in US with 9 days to go!
More Pages: Coolie Box Office Collection
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