At his first-ever bridal couture show, held at Mumbai’s Jio World Convention Centre final evening, Gaurav Gupta wished us to consider in love. And why not? It is the most marketable emotion throughout India’s festive-to-weddding season, which kicks off in simply a few weeks and then barrels by to subsequent summer season. The designer even skipped Paris Couture Week this 12 months to focus solely on this solo outing.
The assortment, titled Quantum Entanglement, is an ode to the enduring energy of affection. “It’s about two souls intertwined across time and space, constantly drawn to each other,” Gaurav stated over the cellphone earlier this week. “We want to celebrate love, woven into the experience of an Indian wedding. This time, in India, we’re doing a large couture collection — with a lot of brocades handwoven in Banaras, metallic tissue inspired by my mother’s wedding sari, layers of surrealism, a bit of Gothic, a bit of Art Nouveau.”
The over 75-piece assortment (with 10 seems a part of the bridal line) mirrored this advanced aesthetic with Gaurav Gupta’s signature: the sari robe he has virtually trademarked, sculptural shapes, sherwanis with fashionable, razor-sharp tailoring, and loads of zardozi work. There was additionally a maturity to the palette and construction — much less “look at me” flash, extra “you can’t look away” finesse.
It isn’t any coincidence that Gaurav selected to go for bridal couture now. The Indian wedding market is booming. According to BlueWeave Consulting, which generates market analysis studies, India’s wedding planning market was pegged at ₹5.16 trillion in 2024, and is projected to greater than double to ₹11.06 trillion by 2031. Market analysis firm Grand View Research, in the meantime, estimates that the broader wedding companies market — suppose venues, catering, jewelry, outfits, leisure — was already value about ₹8.64 trillionin 2024, and will hit ₹18.94 trillion by 2030.
Gaurav has taken a be aware of this. “Of course, there’s a business lens here,” he admitted. “But I think what excites me most is that Indian bridal wear is becoming more individualistic. Brides are mixing silhouettes, colours, and styles in ways we wouldn’t have seen even five years ago. That’s the space I want to occupy,” he says.
The menswear look
And, spending isn’t just again to pre-pandemic ranges, it has surpassed it. A 2023 report by wedding vendor listing WeddingWire India famous that {couples} at the moment are spending 20-30% extra on bridal put on in comparison with 2019, with vacation spot weddings and couture outfits driving a lot of that improve.
Gaurav has acknowledged this shift. “Bridal couture is no longer about tradition alone. It’s about self-expression, individuality, and drama,” he stated. “Indian weddings are theatre, and couture is the costume that makes it unforgettable.”
Bringing the drama
On arrival, attendees had been ushered by a pre-show house extra lavish than most precise sangeet venues: cocktails flowing freely, a grazing desk that might have doubled as an artwork set up, and a roster of dwell Indian classical music and dance performances. It was, in impact, Gaurav’s manner of strolling his viewers by the pre-function rituals — besides, right here, the bride was the model, and each visitor was in on the massive reveal.
Yes, there have been items in muted tones, solely this time paired with hats and sculptural headpieces. But Gaurav additionally pushed into a vary of shades: oyster gray, champagne silver, even deep midnight blue. Banarasi brocades, some taking 200 days to weave, had been layered with crystal webs, hand-cut florals, gilded zari and intricate embroidery. Chantilly lace from France received a futuristic spin with elaborate drapes, whereas semi-precious stones, mother-of-pearl and temple-style motifs regarded part-heirloom, part-sci-fi prop. Laser-cut 3D petals and corsetry with handwoven piping spoke to a clear craft focus — although at instances it risked tipping into overworked territory. Menswear strayed from the ceremonial sherwani, with uneven closures, pleated drapes and tonal beadwork making it really feel looser, if nonetheless firmly in couture land.
The principal runway had, in our opinion, a 3D mandap that felt extra architectural than ceremonial, a sculptural construction marrying Gupta’s signature futurism with a sure cultural shorthand. This was not a coy nod to custom however a direct appropriation, scaled for Instagram’s swipe-happy viewers. The units did most of the heavy lifting in storytelling: the mandap framing every look as if the mannequin had been in the throes of her personal slow-motion pheras.
The silhouettes had been sculpted, structured, usually along with his signature wave types and dramatic drapes. The superstar quotient was predictably excessive. Janhvi Kapoor took the position of showstopper in an off-white, closely embroidered creation alongside Sidharth Malhotra, dapper in a sherwani.
If Gupta’s determination to skip Paris for this was a gamble, the packed home and Instagram tales counsel it paid off. He has, in spite of everything, constructed his model on sculptural spectacle, and in India’s present wedding financial system, spectacle sells. If the show’s mission was to remind the market — each in the room and far past — that Gaurav Gupta is as fluent in bridal as he’s on the red-carpet, it succeeded. Whether you noticed it as a love letter to Indian weddings or a shrewd play for a share of that multi-lakh-crore pie, the consequence was the similar: a night of couture dressed up as nuptials. And with the numbers, as they’re, don’t be shocked in case your subsequent “wedding invite” can also be a front-row seat to a vogue show.
