The ministry of textiles has launched the ‘Swadeshi Campaign’ to boost domestic demand for handloom, handicrafts, and textile merchandise throughout India. The initiative, which can run for six to 9 months, goals to reposition Indian textiles as symbols of satisfaction, fashion, and heritage, significantly amongst city youth and Gen Z shoppers. According to the federal government press launch, the marketing campaign’s goals embody stimulating domestic textile consumption, empowering weavers, artisans, and textile MSMEs, and aligning efforts with flagship authorities initiatives such because the PLI scheme for textiles, PM MITRA Parks, and One District One Product (ODOP). It may even encourage institutional procurement, urging ministries, PSUs, and academic establishments to undertake Indian-made textiles for uniforms and furnishings. Awareness shall be created by means of occasions, social media outreach, and partnerships with state governments. The marketing campaign will run below the slogan: “स्वदेशी कपड़ा देश की शान—यही है भारत की पहचान” (Swadeshi cloth is the satisfaction of the nation—that is India’s identification). India’s textile and clothes market, valued at $179 billion in 2024, is increasing at a median annual progress price of over 7 per cent. Household consumption accounts for 58 per cent of the domestic market and is rising at 8.19 per cent yearly, whereas non-household consumption contributes 21 per cent with 6.79 per cent progress. With the federal government’s continued initiatives and the Swadeshi Campaign, domestic demand for textiles is projected to develop at a CAGR of 9–10 per cent, reaching $250 billion by 2030.