Ultrahuman ramps up U.S. push with Ring Pro as Oura tightens its grip

Ultrahuman, a Bengaluru-based health-tech startup recognized for its good rings, is making an attempt to revive its U.S. enterprise after securing approval for its Ring Pro, setting up a renewed battle with Oura, which has strengthened its dominance within the interim.

The newest approval, granted by U.S. Customs and Border Protection, comes lower than a month after the Ring Pro’s world launch in late February and follows an October ruling by the U.S. International Trade Commission in favor of Oura that successfully curtailed imports of Ultrahuman’s good rings into the U.S. The restrictions value Ultrahuman up to $50 million in misplaced gross sales as it was quickly unable to import its present Ring Air mannequin, CEO Mohit Kumar mentioned in an interview.

The U.S. stays essentially the most essential marketplace for good rings, accounting for about 2.6 million items offered in 2025 — roughly 60% of the worldwide whole of 4.4 million items — and rising 59% year-over-year, in keeping with IDC information shared with TechCrunch. The good ring market has additionally consolidated quickly, with Oura increasing its dominance in current quarters as Ultrahuman’s share fell sharply through the interval of import restrictions.

Ultrahuman’s U.S. market share rose from 11.5% in 2024 to 24.6% by Q2 2025, earlier than falling to low single digits by the tip of the 12 months as the restrictions took impact, IDC analysis supervisor Jitesh Ubrani mentioned. Over the identical interval, Oura’s share climbed from 63.3% to 85%, capturing many of the floor misplaced by Ultrahuman.

The U.S. beforehand accounted for as a lot as 50% of Ultrahuman’s income at its peak, although that share has since declined as the corporate expanded in Europe and Asia through the interval of import restrictions, Kumar advised TechCrunch. He downplayed the aggressive impression, saying Ultrahuman’s absence gave rivals solely a “three-month advantage” and that the corporate expects to regain misplaced floor rapidly.

Ultrahuman plans to ramp up its U.S. rollout instantly, with Kumar saying it may take 5 to 6 months to succeed in full scale as the corporate rebuilds its provide chain and distribution.

The Ring Pro’s redesigned unibody metallic construction helped the corporate safe U.S. clearance and might be central to a comeback, with enhancements, it says, together with longer battery life and enhanced on-device processing.

Ultrahuman has opened U.S. pre-orders for the Ring Pro, with delivery set to start on May 15, in keeping with the corporate. The machine begins at $399, with early pre-orders priced at $349 for the primary 1,000 prospects.

Kumar mentioned the Ring Pro was already in growth as a part of a broader product improve, but additionally helped tackle the patent dispute. “We believe the Ring Air is a non-infringing model, and we are fighting that in federal court in the U.S.,” he mentioned, including that the brand new design was meant to resolve the problem extra definitively.

India emerges as subsequent battleground

While Ultrahuman plans to ramp up its efforts within the U.S., rival Oura entered Ultrahuman’s house market, India, final week with the launch of its Ring 4, setting the stage for broader rivalry throughout key markets.

Kumar was upbeat on the competitors, saying Ultrahuman stays targeted on long-term progress in India even as new gamers enter the market. He added that elevated competitors may assist develop consciousness in what stays a nascent class within the nation.

Smart ring shipments in India declined 30.6% year-over-year in 2025, even as Ultrahuman led the market with a 30.4% share, adopted by Gabit at 18.3%, per a current IDC report. Average promoting costs fell 8.7% to $160, highlighting each rising competitors and pricing strain.

IDC expects the good ring market to proceed rising at a double-digit tempo within the U.S. and globally, although progress in India is prone to stay extra muted, Ubrani advised TechCrunch. Oura’s worldwide model recognition may assist it acquire traction within the nation, the place early native opponents have already light, leaving room for established world gamers to maneuver in, he added. Many early entrants in India had largely targeted on repackaged {hardware} with restricted differentiation and have since scaled again their efforts.

The U.S. accounts for about 45% of Ultrahuman’s roughly 700,000 each day energetic customers globally, Kumar mentioned, underlining its significance to the corporate. The U.S. consumer base additionally skews extra feminine, with ladies accounting for about 73–74% of customers there, in contrast with roughly 68% globally, up from about 65% a 12 months earlier.

Kumar additionally hinted at plans past good rings, saying Ultrahuman is engaged on a brand new wearable machine targeted on a distinct biomarker, as the corporate appears to be like to develop its product portfolio. Ultrahuman at the moment tracks a variety of biomarkers together with coronary heart charge, coronary heart charge variability, pores and skin temperature, sleep phases, motion, and blood oxygen ranges.