Indian startup Rocket is betting that the subsequent massive alternative is the half earlier than vibe coding: having AI assist folks resolve what to construct. It has launched a platform that produces consulting-style product methods.
The startup, based mostly in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects analysis, product constructing, and aggressive intelligence in a single workflow. The platform generates detailed product technique paperwork — together with pricing, unit economics, and go-to-market suggestions.
As AI-powered coding instruments proliferate — from platforms like Cursor, Replit, and Lovable to options similar to Claude Code and Codex — writing code has develop into considerably simpler and sooner. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” mentioned Rocket co-founder and CEO Vishal Virani (pictured above), including that “running a business and just building a codebase are two different things.”
TechCrunch briefly examined Rocket’s platform forward of its launch and located that it generated product requirement paperwork in PDF format from easy prompts. These paperwork resemble consulting-style reports quite than vibe coding instruments or chatbots, which largely give attention to options and execution.
However, some of the evaluation gave the impression to be synthesized from current information — combining recognized pricing fashions, person habits patterns, and aggressive insights — quite than based mostly on independently verifiable data. This suggests customers should have to validate outputs earlier than making enterprise choices. Virani mentioned the platform can provide human assist when customers encounter points.
The product may also monitor opponents, together with modifications to their web sites and visitors traits. Rocket attracts on greater than 1,000 information sources for its evaluation, together with Meta’s advert libraries, Similarweb’s API, and its personal crawlers, Virani mentioned.
Rocket’s subscription plans vary from $25 monthly for constructing functions to $250 for technique and analysis capabilities, and as much as $350 for the full platform, together with aggressive intelligence.
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The $250 plan can generate two to a few “McKinsey-grade” analysis reports alongside product builds, Virani advised TechCrunch, positioning its higher-tier choices as a lower-cost different to conventional consulting, which frequently prices hundreds of {dollars} for related technique work.
Rocket raised a $15 million seed spherical in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million customers throughout 180 nations. It additionally reported an annualized common income per person in the ~$4,000 vary, although it didn’t disclose detailed paying buyer numbers. The startup mentioned it operates at gross margins of over 50%, with 20–30% of its prospects being small- and medium-sized companies.
Rocket has a crew of 57 staff and is headquartered in Surat, with operations in Palo Alto.