Bollywood actor Ajay Devgn has formally rejoined Prayag India, a number one producer of sanitaryware and plumbing options, as its brand ambassador, marking a renewed collaboration that attracts on shared values of energy, integrity, and belief.
Ajay Devgn returns as brand ambassador for Prayag India, rekindles association with Likh Ke Le Lo campaign
This announcement comes with the launch of a contemporary campaign, “Prayag Ghar Banaye Shaandar,” which goals to strengthen Prayag’s emotional join with Indian households whereas reaffirming its dedication to high quality and innovation.
Devgn, recognized for his commanding presence and rooted performances, beforehand represented Prayag within the in style “Prayag Quality Bemisal – Likh Ke Le Lo” campaign—a advertising and marketing success that went past the display to grow to be a colloquial phrase amongst shoppers. The brand now appears to construct on that legacy with a campaign that emphasizes the function of sturdy, reliable merchandise in shaping fashionable Indian properties.
Nitin Aggarwal, CEO of Prayag India, expressed satisfaction in having Devgn again on board. “His authenticity and enduring appeal across generations make him a natural fit for our brand. Our previous campaign wasn’t just commercially successful—it became culturally significant. This new phase is about deepening our bond with consumers through shared values,” stated Aggarwal.
Ajay Devgn echoed related sentiments concerning the partnership. “It’s always fulfilling to associate with a brand that stands for something real,” he stated. “Prayag has earned its place in countless Indian homes, not just because of its products, but because of the trust it has built. The Likh Ke Le Lo campaign resonated deeply, and I’m glad to continue that story with Prayag Ghar Banaye Shaandar, which captures the soul of Indian homes.”
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