Apollo Tyres has been locked in as the new jersey sponsor for the Indian cricket team.
| Photo Credit: AP
Apollo Tyres has been awarded as the lead sponsorship rights for India’s cricket groups on Tuesday. The India team jerseys – women and men, senior and junior – will thus sport its emblem for the following two and a half years.
The Board of Control for Cricket in India (BCCI) opened the bid paperwork within the presence of all of the bidders. While the BCCI formally has not disclosed the valuation of the deal, The Hindu understands that Apollo Tyres positioned the very best bid of ₹579 crore among the many three legitimate bidders.
It can also be confirmed that the new deal might be in impact for the reason that Women’s ODI World Cup, beginning September 30. The different two corporations have been Canva (Rs. 544 crore) and JK Cement (₹477 crore). The base value set by the BCCI was ₹3.5 crore and ₹1.5 crore for every match in bilateral and ICC tournaments, respectively. The successful bid was for ₹4.5 crore (bilateral) and ₹1.72 crore (ICC occasion) per match.
“The new partnership, secured after a rigorous bidding process, represents a substantial increase in sponsorship value, signifying the immense and growing commercial appeal of Indian cricket,” the BCCI stated in an announcement.
The BCCI was compelled to drift a young following Dream 11’s withdrawal. The fantasy gaming platform pulled out of the sponsorship deal after the Online Gaming Bill banned actual cash gaming via fantasy video games.
Published – September 16, 2025 03:55 pm IST
