The group from Bluesky has constructed one other app — and this time, it’s not a social community, however an AI assistant that means that you can design your personal algorithm, create custom feeds, and, someday, vibe-code your personal app.
At the Atmosphere convention over the weekend, Bluesky’s former CEO, Jay Graber, now chief innovation officer, and Bluesky CTO Paul Frazee, introduced the AI app, referred to as Attie, for the primary time. Conference attendees will turn out to be the preliminary beta testers for the brand new expertise, which leverages Anthropic’s Claude underneath the hood to create an agentic social app constructed on Bluesky’s underlying protocol, the AT Protocol (or atproto for quick).
“It’s a new product — it’s not a part of the Bluesky app,” explains interim CEO Toni Schneider in an interview. (In addition to his CEO function, Schneider is a companion at Bluesky backer True Ventures.) “We’ve launched a lot of things inside Bluesky — Starter Packs and custom feeds, and all those kinds of things. This is a standalone product, and it’s the first one that’s built by Jay’s new team.”
With Attie, anybody will be capable to construct their very own custom feed simply by typing in instructions in pure language, the identical as in the event that they’re chatting with another AI chatbot. To use the app, individuals will sign up with their Atmosphere login (that means their login for any app that runs on atproto, which incorporates Bluesky). Attie will instantly perceive what you’ve been speaking about, what kind of stuff you like, and extra, as a result of Bluesky and the broader ecosystem are open methods that share information throughout apps.
You can ask Attie questions, like what posts you may prefer to see or repost, and you should use the app to curate your personal custom feed, personalised to you.
“You control it, you shape it, without having to write code or know how to set up these feeds,” Schneider says. “It’s the beginning of just having a lot more people be able to build on top of the Atmosphere.”
Plus, he provides, “It is an AI product, but it’s an AI product that’s very people-focused … We think AI is a very powerful technology, but we want to make sure that we use it to build things that really benefit people.”
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At launch, Attie can be utilized to construct and look at these feeds, which can later turn out to be out there to you inside Bluesky or another atproto app. Over time, the plan is to permit Attie’s customers to vibe-code their very own social apps in addition to construct instruments for different individuals.
Schneider says that Graber and her group started engaged on the app just a few months in the past, which was across the similar time she determined to return to building, as a substitute of working the corporate.
“I think she realized that there was so much more that she wanted to build, and just doing the CEO job kept her busy, and she felt like she wanted more time,” Schneider tells TechCrunch. “As she spent more time, [and] got freed up, I think it became clear that this is her happy place. She’s an amazing leader and visionary, and we want her building more things and not worrying about operating the company,” he says.
Graber says immediately, AI is being utilized by the most important platforms to serve themselves, not their customers, by making an attempt to extend individuals’s time spent of their apps, harvesting information, and controlling their algorithms.
“We think AI should serve people, not platforms,” Graber stated in her announcement of Attie. “An open protocol puts this power directly in users’ hands. You can use it to build your own feeds, create software that works the way you want it to, and find signal in the noise.”
Graber’s determination to as soon as once more deal with protocol and product was adopted by the corporate’s announcement that it now has $100 million in extra funding from a spherical that closed final yr. The group hopes that information serves as a sign to the broader neighborhood that Bluesky will proceed to be round.
“It means we have three-plus years of runway, which is great. That means stability and security for the rest of the ecosystem,” Schneider tells TechCrunch. It additionally signifies that Bluesky’s group has time to deal with the larger challenges forward, which embody including privateness controls to the protocol and discovering a method to monetize the social community of 43.4 million customers.
One factor that Schneider assures us isn’t within the works, nonetheless, is any crypto integration — regardless of the monetary backing from a number of crypto buyers. That’s one thing that had nervous some Bluesky customers, who feared the app can be stuffed with crypto scams or turn out to be a fee device.
“It’s the kind of investors who were attracted to crypto because of its decentralization, and they were investing in things built on the blockchain that were super decentralized,” Schneider says of Bluesky’s backers within the crypto area. “This is decentralized social, so it fits those who are invested to believe in the platform and the ecosystem opportunity.”
Instead, the corporate could experiment with different technique of monetization. The group hasn’t but determined if Attie will in the end require a payment, because it’s solely a non-public beta for the time being. Other concepts being batted round embody subscriptions and internet hosting providers for those that wish to host their very own communities on the protocol.
Schneider, the previous CEO of Automattic, the house of publishing platform WordPress.com, sees the potential for the Atmosphere as being just like WordPress on this means.
“At the center of [the Atmosphere] is a completely open system, so anybody can participate,” he says. “You can have all of these independent, decentralized pieces that work together. With WordPress, that turned into a huge ecosystem with billions of dollars — over $10 billion a year, now — flowing through it.”
Schneider continues, “So it’s gotten very big, even though it’s completely decentralized. And this is what we’re hoping for, for the Atmosphere to have that similar ability for lots of these apps and services to coexist and work together and build an ecosystem.”