Telcos Promote 28-Day Plans, Squeeze Extra Payment Cycle from Consumers
Industry sources argued that the actual cause for the 28-day plan choice is buyer loyalty quite than income benefit | Photo Credit: SAMPATH KUMAR GP Telecom operators are leveraging pricing psychology to nudge customers towards 28-day plans—sometimes priced at ₹299 versus round ₹319 for a 30-day choice—successfully squeezing in a thirteenth recharge cycle every year. […]
