Canva introduced on Wednesday the twin acquisition of Simtheory, an AI collaboration and agent administration platform, and Ortto, a buyer information and marketing automation firm. The monetary phrases of the offers weren’t disclosed. Canva says the acquisitions are a part of its continued funding in AI and marketing infrastructure.
Both corporations had been based by Chris and Mike Sharkey, beforehand founders of trip rental service Stayz, which was acquired by Fairfax Media. The pair will be part of Canva in management roles throughout the corporate’s AI and marketing expertise groups.
Canva says the acquisitions add strengths in agentic AI, information infrastructure, marketing automation, and buyer engagement, serving to Canva evolve from a design instrument right into a system the place groups do all of their work from begin to end. The additions prolong Canva’s capabilities throughout the total workflow, from early concepts to marketing campaign scaling and measurement.
Simtheory’s platform helps groups use AI to construct assistants that perceive their enterprise, work throughout instruments, and deal with actual duties. Simtheory lets groups apply the newest fashions throughout numerous use circumstances and arrange agentic workflows tailor-made to their wants.
On the opposite hand, Ortto combines a buyer information platform with marketing automation, letting groups design and run journeys throughout electronic mail, SMS, push, in-app messaging, varieties, and surveys in a single system. Its event-driven structure and no-code integrations make it straightforward to attach and activate information in actual time, Canva says. The platform is utilized by greater than 11,000 clients in 190 international locations.
“Simtheory accelerates our evolution from a design platform with AI tools to an AI platform with design and productivity tools at its core,” mentioned Canva co-founder and COO Cliff Obrecht, in a press launch. “At the same time, Ortto strengthens our ability to power the entire marketing and content lifecycle through Canva Grow, from planning and creating to publishing and optimising across every channel.”
Canva Grow is the corporate’s instrument for asset creation and efficiency measurement.
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These newest acquisitions come as Canva has been on a little bit of an acquisition spree. Two weeks in the past, the corporate acquired digital outside promoting startup Doohly. Six weeks in the past, Canva introduced the twin acquisition of startups Cavalry, which works on animation, and MangoAI, which works on enhancing advert efficiency. Before that, Canva acquired marketing intelligence startup MagicBrief in January 2025.
Canva closed 2025 at $4 billion in annualized income with greater than 265 million customers and 31 million paid customers. The firm additionally noticed a 20% improve in month-to-month energetic customers.