The Central Consumer Protection Authority (CCPA) has imposed ₹3 lakh fine on VLCC Ltd for publishing misleading ads associated to slimming treatments.
In an announcement on Saturday (August 23, 2025), the Department of Consumer Affairs stated the penalty has been imposed on VLCC “for publishing misleading advertisements regarding fat-loss and slimming treatments through the use of the U.S.-FDA approved CoolSculpting procedure/machine.”
The division stated the VLCC matter got here into discover by way of a criticism and monitoring of ads within the magnificence sector.
“On examination, it was found that VLCC was making exaggerated claims of drastic weight loss and inch reduction within a single session, which went far beyond the actual approval granted to the CoolSculpting machine, thereby misleading consumers,” the assertion stated.
During the investigation, CCPA discovered that VLCC’s ads projected CoolSculpting and associated procedures as a everlasting weight-loss and size-reduction answer.
CCPA imposed a penalty of ₹3 lakh on VLCC and in addition issued sure advisories which must be strictly adopted in its future ads.
