The Indian males’s cricket team will don a new jersey sponsor’s emblem on the Asia Cup, with the prevailing sponsor — fantasy league platform Dream 11 — having pulled out of the deal. Dream 11’s determination was anticipated with the Government of India passing the Online Gaming Bill 2025, placing an finish to the real-money gaming system on the fantasy sports activities platforms.
“We have been in touch with them and we have been informed that they cannot continue,” Devajit Saikia, the BCCI secretary, instructed The Hindu on Monday (August 25, 2025). “We are in the process of getting a replacement and it will be announced soon.”
Dream Sports, the promoter of Dream11, in 2023 had gained the bid for the lead sponsor of India’s senior and junior – women and men – groups for 3 years beginning July 1, 2023. The deal was valued at ₹358 crore, roughly.
While it couldn’t be ascertained whether or not the Dream11 contract has a ‘sublet clause’ that will pave the way in which for a new sponsor to are available with out floating a tender, the BCCI officers are assured that the Indian team will sport a new emblem for the Asia Cup, beginning in UAE on September 9.
PepsiCo had utilised the sublet clause after IPL 2015. In the midst of the IPL corruption scandal, Pepsi introduced Vivo on board as IPL title sponsor for the final two years of its five-year deal.
It shall be attention-grabbing to see the style wherein the BCCI finds a method out to guarantee a clean transition. Besides the BCCI, Dream11 additionally sponsors nearly each IPL franchise indirectly. It is estimated that two fantasy sports activities corporations, My11Circle being the opposite, contribute roughly Rs. 1,000 crore per yr into Indian cricket by sponsorships.