The Aamir Khan-starrer Sitaare Zameen Par will efficiently enter its third week tomorrow, that’s, July 4. Before its launch, Bollywood Hungama did two tales to tell readers in regards to the mandate given by the distributors to the exhibitors on the subject of the distribution of shows. In this story, we’ll concentrate on the mandate supplied by PVR Inox Pictures to cinemas throughout the nation for the third week of the movie.
EXCLUSIVE: Distributor mandate for Week 3 of Aamir Khan’s Sitaare Zameen Par REVEALED – No more popular weekend pricing, no show before 10:00 am, no cluttering of shows between 10:00 am – 5:00 pm
A commerce supply informed Bollywood Hungama, (*3*)
The supply continued, “At the same time, it has been seen that Sitaare Zameen Par attracts a chunk of the audience in the evening and night shows. Therefore, theatres are required to play maximum shows after 5:00 pm.”
The supply additional stated, “The theatres are asked to go for regular weekend pricing. Moreover, the pricing should be aligned with the pricing of the national chains in the vicinity of the theatres. Lastly, the exhibitors have been asked not to go for any discount, combos or price reductions.”
Earlier mandate
As per the primary directive despatched 4 days before the discharge of Sitaare Zameen Par, there must be no show of the movie before 9:00 am. They requested cinema halls to choose for popular weekend pricing for the movie. If the only display screen needed to play the movie, the exhibitor could be required to have all shows of Sitaare Zameen Par. Two-screen cinemas needed to allot 8 shows. Multiplexes with 3, 4, 5 and 6 screens had been requested to play 11, 14, 16 and 19 shows a day respectively. For 7-screen multiplexes, 22 shows had been a should whereas for 8-screen plexes, 25 shows had been obligatory in a day. There must be 28 shows in 9-screen cinemas and for multiplexes with 10 screens or more, the requirement was 31 shows.
In the revised mail, the distributor knowledgeable all of the theatres and multiplexes that on the day of launch, that’s, Friday, June 20, they will’t play any show before 11 am. And that’s not all. The theatres had been additionally requested to play a most of 4 shows solely of Sitaare Zameen Par between 11 am and 6 pm.
Also Read: EXCLUSIVE: RS Prasanna on getting Aamir Khan on board for Sitaare Zameen Par: “I had only one person in mind for this story, Aamir Khan”
More Pages: Sitaare Zameen Par Box Office Collection , Sitaare Zameen Par Movie Review
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