The month of March might sound dry however PVR INOX has give you attention-grabbing methods to appeal to extra footfalls. Apart from screening new releases like The Diplomat, Mickey 17, Snow White, Kingstone, The Day The Earth Blew Up, Kingston and above all, Sikandar, India’s greatest multiplex chain has also deliberate re-releases of thrilling movies. Sanjeev Kumar Bijli, Executive Director, PVR INOX Ltd, spoke solely with Bollywood Hungama about it and much more.
EXCLUSIVE: Lagaan, Taare Zameen Par, Rang De Basanti, Dil Chahta Hai, PK to re-release in PVR Inox on Aamir Khan’s 60th birthday; Half Girlfriend, Karz to also be back on the big display; Sanjeev Kumar Bijli shares EXCITING details
Sanjeev Kumar Bijli started by saying, “The Oscar film festival will continue. We are highlighting the films that managed to win the Oscars. Unfortunately, Anora didn’t get a censor certificate and hence, it’s not going to come on the big screen in India. But apart from that, The Brutalist, Wicked, Conclave, A Real Pain etc. will continue to be screened at the cinemas. This Women’s Day, we are re-releasing Queen, Fashion and Highway. In fact, there are several re-releases this month like Lootera, Shaadi Mein Zaroor Aana, Lamhe, The Karate Kid (1984), Half Girlfriend, Karz and Ghatak. We also have the entire Aamir Khan Film Festival. 12 or 13 of his films will be back on the big screen!”
As per the press assertion of PVR Inox, some Aamir Khan movies which is able to be re-released on his birthday are Lagaan, Taare Zameen Par, Rang De Basanti, Dil Chahta Hai and PK. The assertion additional mentioned that regional classics like Kumbalangi Nights and Sairat will also be re-released.
When requested if the Aamir Khan pageant will begin subsequent Friday, March 14, to coincide along with his birthday, Sanjeev Kumar Bijli smiled and mentioned, “Yes, that’s the idea.”
Not many are conscious that Sanjeev Kumar Bijli and Ajay Bijli had been the co-producers of Taare Zameen Par and Jaane Tu Ya Jaane Na, each of which had been also produced by Aamir Khan. When requested about these movies and his bond with Aamir Khan over the years, Sanjeev Kumar Bijli replied, “We were fortunate to work on those two films as producers with him. He still remains not just one of the best actors in the industry but also a thought leader. Through his movies like Dangal, 3 Idiots etc., he has pushed the envelope not just in terms of the film’s content but also in terms of promotions and marketing. Hence, it’s great to know him and be associated with him. We are very excited to host and curate this film festival.”
Sanjeev Kumar Bijli additional talked about how re-releases have been instrumental in getting in extra footfalls, “It started more out of necessity. There were fewer films that were released. Looking at the phenomenal response, especially to films like Rockstar, Laila Majnu, Tumbbad, Yeh Jawaani Hai Deewani and now Sanam Teri Kasam. It has given us the confidence to create a separate department in Mumbai that looks after the curation and re-releases of films. It’s mostly Hindi and a few regional films which have been re-released. We have barely scratched the surface for English films. The only significant English film which re-released was Interstellar and it did excellent business. We also listen closely to our customers on our social handles. There have been a lot of requests coming in and this is how we have been able to establish a very successful line of programming.”
Meanwhile, talking about the March Movie Mania initiative, Gautam Dutta, CEO – Revenue and Operations, PVR INOX Limited, mentioned, “At PVR INOX, our mission has always been to create an immersive movie-going experience that goes beyond just watching a film. With March Movie Mania, we are bringing together an electrifying lineup of global blockbusters, iconic classics, and exclusive engagements that celebrate the love for cinema. As we continue to redefine the big-screen experience, we invite audiences to join us for a spectacular month of storytelling, action, and entertainment. March Movie Mania is not just about movies, it’s about the collective joy of cinema, the nostalgia of timeless classics, and the thrill of experiencing cinematic excellence in an unparalleled setting. Whether it’s breathtaking sci-fi visuals, larger-than-life action sequences, or heartwarming narratives, this initiative is our way of honouring the magic of movies. We welcome everyone to be a part of this grand celebration and make unforgettable memories at PVR INOX.”
Also Read: EXCLUSIVE: Sanjeev Kumar Bijli shares fascinating information: “Pushpa 2 – The Rule gets 40 lakh admissions in five days in PVR Inox; 6-7% of footfalls come from re-releases”; also places his wager on War 2, Ramayana: “Salman Khan’s Sikandar could also work big time”
More Pages: Half Girlfriend Box Office Collection , Half Girlfriend Movie Review
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