Lumio, the model that is roughly a yr outdated, is making waves throughout the 2 classes it has launched merchandise within the final yr – Smart TVs and projectors. The Vision vary and Arc have finished properly a lot in order that Lumio not too long ago received the “Best Projector Brand” in our Gadgets 360 Awards 2026. Now, the corporate is refreshing its line-up, and the Vision Smart TV vary is the primary to get an improve. And, the corporate has lastly launched a 65-inch Smart TV, which it missed bringing out final yr. Gadgets 360 received a likelihood to talk to Raghu Reddy, CEO, Circuit House Technologies, on the Vision TV showcase in Delhi, and he walked us by Lumio’s journey from a startup to a powerhouse.
On the One-Year Journey and Customer Insight
The Smart TV section in India is one with loyal followers who’ve adopted TV giants for years, and breaking that chain is not simple. We needed to grasp how Lumio’s first yr within the TV section has been. Raghu walked us by the complete one-year journey.
“It’s been exactly a year since we launched our product. When we started, we had a very clear objective in mind. We felt that there is definitely a problem that a lot of customers face, whether they know it or not. There are people who know they have a problem, and those who don’t. There is a third kind that never realises it… We felt that there was an opportunity for us to delight customers by building out products that are really fast and snappy.”
On how the shopper suggestions has been to date, Raghu stated, “Now that we’ve been in the market for some time, we just try to check, how’s the customer response been overall… that’s something that has come out very positively.”
Adding some information, he stated, “Roughly about 50% of our customers who bought the TV have come in from an LG, Sony, and a Samsung, and about—if I add Xiaomi to that mix—it’s about a 65% number who upgraded from those TVs overall.”
Understanding what might be the explanation for these prospects to alter ship, Raghu defined, “People are upgrading for the right reasons, because they know that their TVs are not keeping up with their lifestyle. And hence, you know, Lumio is sort of coming into that picture. 75% of the customers are saying, ‘Boss, I bought it because I felt that speed and performance were a challenge in my TV, and you guys are sort of enabling that entire thing.'”
On being requested concerning the present tough buyer base for Vision Smart TVs, Raghu stated, “We’ve actually got more than 20,000 plus customers right now. It’s a small number in the overall scheme of things. But given the fact that we are playing in the, you know, upper mid premium kind of play and for a new brand to come in and actually make a mark over there, I think, you know, we’ve done a fairly decent job.”
On Software, UI, and Android Updates
Lumio might be amongst a handful of corporations that really push out OTA updates for Smart TVs. In reality, Raghu claimed that Lumio is the primary model to have upgraded its complete portfolio from Android 11 to Android 14, not simply Smart TVs but in addition projectors.
He pressured that software program might be one motive why different TV manufacturers are shedding relevance. “I think devices were never getting the right kind of updates. And that’s the common [problem]. So we said, ‘Okay, can we change that?'”
On the software program rollout, Raghu stated, “TVs, it was—I mean, not a very common occurrence except for one or two brands. But in projectors, it’s kind of unheard of. We are building this brand not for selling the product and forgetting about it, but to see how we can support them over a large part of the lifecycle overall.”
“50% of our team is actually in the product and engineering team, which has been hard at work, trying to see how we improve that experience,” he added.
On AI and Agentic AI
AI (synthetic intelligence) has moved past being simply a buzzword within the business. Across gadgets, corporations at the moment are integrating extra AI options that may be helpful for customers in day-to-day life. How is Lumio making ready for this part? Raghu began by admitting that AI is an absurd and overused time period.
He added, “You’ll see a lot of AI used in keynotes, but it is just liberally applied across everything, whether it’s picture, sound, etc., without realising how it has changed your life from before to now? We’re not going to be talking about AI picture AI sound, because that’s something… whatever is happening is happening. When you talk about agentic AI, it’s supposed to do things you would have spent time doing; instead, you’re letting an agent do it on your behalf. We are trying to see if you can build [AI] out in your home entertainment journey… something like that, you’ve not seen it from anybody else in the home entertainment brand.”
“The Apple of Home Entertainment”
At Gadgets 360, we maintain receiving feedback and queries about varied merchandise. Lumio has emerged as a model a lot of our readers have known as “The Apple of Home Entertainment,” and we needed to grasp which different classes Lumio is exploring past Smart TVs and projectors.
Raghu broke down the journey and dropped a trace, “The first order of focus is building out the business in the home entertainment space. But [we] will not be limited to the two categories that we have. We are evaluating a few more categories, but I think only when we have the right problem to solve, where we can challenge convention,” he stated.
“Hopefully, over a period of time, if we are successful, as we continue to be successful in the home entertainment space, we will be ambitious to figure out a few more things beyond that,” Raghu added.
Lumio on Thursday refreshed the Smart TV line-up in India and known as the Vision 9 (2026), its strongest and full Smart TV thus far. Built on the thought of “Fast. Fluid. Flagship.” The new Vision 9 gives QD MiniLED with an EVA panel, Dolby Vision, as much as 800 nits peak brightness, supreme blacks, and native 4K at 144Hz and 1080p at 240Hz refresh charges.
For sound output, it packs a 50W DGS 2.2 system with twin subwoofers and Dolby Atmos. Even the TLDR now comes with 36 new options that will help you uncover content material simply, proper from motion pictures and TV exhibits. The firm additionally teased its Project Neo, Lumio’s formidable initiative from Lumio Labs to unravel the most important conundrum: content material discovery. The firm additionally introduced that all the new Lumio Vision TVs will include a 2-year complete guarantee.
The Lumio Vision 9 (2026) 65-inch variant shall be accessible on Amazon India and Flipkart beginning April 24. It is priced at Rs. 72,999 whereas the Lumio Vision 9 (2026) 55-inch variant shall be accessible in May. On the opposite hand, the Lumio Vision 7 (2026) shall be accessible in 43 and 55 inches for Rs. 29,999 and Rs. 39,999, respectively.