Hrithik Roshan has moved the Delhi High Court by submitting a petition searching for safeguards for his title, picture, likeness and different facets of his persona in opposition to unauthorised business use and misuse. This comes days after veteran playback singer Kumar Sanu sought authorized safety for his personality rights, and the matter is predicted to be heard on Wednesday, in accordance to a report by Bar and Bench.
Hrithik Roshan moves Delhi High Court to protect his personality rights amid rising AI misuse
With the growing use of generative AI and deepfake applied sciences, a number of Indian celebrities have been turning to the courts to protect their digital and private identities. Hrithik joins a rising record of public figures — together with Amitabh Bachchan, Aishwarya Rai Bachchan, Jackie Shroff, Anil Kapoor, Abhishek Bachchan, Kumar Sanu, and even the late Ratan Tata — who’ve sought injunctions to forestall unauthorised exploitation of their title or likeness, typically by way of AI-generated content material.
Personality rights, also called publicity rights, give people authorized management over how their title, picture, voice, and different identifiable traits are used commercially. While India doesn’t but have a devoted regulation governing these rights, courts have upheld them underneath the precise to privateness assured by Article 21 of the Constitution and thru present ideas of frequent regulation.
Hrithik Roshan, who was final seen in War 2 which launched on August 14, has been within the highlight not just for his movies but additionally for his new enterprise as a producer. The actor lately kicked off his debut manufacturing Storm in collaboration with Amazon Prime Video underneath his banner HRX Films. Known for his rigorously curated tasks and robust public picture, Hrithik’s transfer to safe his personality rights displays a rising concern amongst stars about their identification being misused within the age of AI-generated movies, faux endorsements and manipulated content material.
As courts proceed to situation instructions to on-line platforms for eradicating infringing materials, authorized consultants imagine extra celebrities will take related steps till India establishes a devoted framework to regulate the business use of private likenesses within the digital period.
Also Read: Hrithik Roshan rings in star-studded celebration with Storm solid; watch
BOLLYWOOD NEWS – LIVE UPDATES
Catch us for up to date Bollywood News, New Bollywood Movies replace, Box workplace assortment, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and keep up to date with newest hindi motion pictures solely on Bollywood Hungama.
