Lenovo charts hybrid course in a cloud market ruled by titans

Kaumi GazetteBusiness14 August, 2025

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In a international cloud infrastructure market valued at over $330 billion and dominated by a handful of hyperscalers, Lenovo is forging a distinct and strategic path. Rather than clashing head-on with giants like Amazon Web Services, Microsoft, and Google Cloud, the corporate’s Infrastructure Solutions Group (ISG) is positioning itself because the indispensable foundational associate for a new period of hybrid, AI-driven computing, in response to Amit Luthra, Managing Director for Lenovo ISG in India.

“Cloud is the form of the way IT is consumed,” Mr. Luthra mentioned. “Our strategy is to work with the complete ecosystem of the cloud—from hyperscalers and local service providers to large enterprises and SMBs.”

This philosophy of collaboration over direct competitors hinges on offering versatile, outcome-driven infrastructure. Mr. Luthra emphasised that the corporate has moved past merely promoting {hardware}. The focus now’s on delivering tangible outcomes, a shift that requires a deep understanding of numerous buyer wants and an open, interoperable structure.

“We don’t want to go back to our customers and say you have to let go of what you already have,” he defined, highlighting a core precept of avoiding proprietary lock-in. This permits organisations to construct upon their present IT investments, whether or not they’re conventional on-premise methods or complicated multi-cloud environments.

This flexibility is especially essential when addressing the complete spectrum of the market, from sprawling enterprises to agile small and medium-sized companies (SMBs). Mr. Luthra pointed to a “build vs. buy” dynamic, the place many SMBs lack the sources for customized improvement.

“Most of the mid-market and SMB customers in India will want to buy IT — buy it like a package,” he famous. To serve this section, Lenovo has cultivated a sturdy ecosystem of Independent Software Vendors (ISVs), enabling the supply of pre-validated, turnkey options.

“We do have lot many solutions like these… to help them give a complete end-to-end packet solution,” Mr. Luthra added, citing examples like a “ChatGPT in a box” for enterprises in search of a non-public, safe giant language mannequin.

The catalyst for this market evolution, Mr. Luthra asserts, has been the explosion of synthetic intelligence. While AI and analytics have been round for over a decade, the current wave of generative fashions has essentially altered the panorama. “GenAI took it to the mainstream. It became a boardroom imperative,” he said.

According to a international CIO survey carried out by Lenovo, India has emerged as a chief in AI adoption inside the Asia-Pacific area. Indian organisations are leveraging the expertise for each optimising present processes — what Mr. Luthra calls bettering “business hygiene”—and driving disruptive innovation.

Looking forward, he believes the business’s focus is already shifting from the preliminary frenzy of coaching large fashions to making use of them for sensible use. “The big bet that I would have is on inferencing,” Mr. Luthra declared. “The era of training and LLMs was a two years back story… while that is still on, inferencing is where the big bet is.”

With this speedy technological advance, nevertheless, comes the essential duty of governance. Mr. Luthra mentioned that safety, privateness, and ethics at the moment are central to each main expertise dialogue. “Responsible AI is a very, very big discussion point in deploying most of these solutions,” he mentioned. “People want to talk about security, people want to talk about ethics. This is where IT makes the excitement in the board real.”

Published – August 14, 2025 08:08 am IST

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