Masaba Gupta brings her fine jewellery collection to Chennai

When Masaba Gupta designed her first piece of jewellery in 2018, the world was a unique place. Then got here the pandemic, lockdown, and — on a happier observe — motherhood, final yr. Six years on, in 2024, she designed her second collection of jewellery titled Identity Crisis, in collaboration with Amrapali Jewels. Lots has occurred on this time — the pandemic led her to shrink her label — and she or he agrees these impacted and influenced her design course of. On the opposite hand she additionally credit the COVID-19 interval for turning her into an entrepreneur. Up till then she was a pure designer, a artistic particular person.

“I designed this fine jewellery in the peak of my pregnancy. By the time 20 pieces were still left, I was in the third trimester and could not travel to Jaipur to see them,” says Masaba who was in Chennai to showcase this collection at Evoluzione.

The Trinket Hoarder necklace
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Special Arrangement

Jewellery is one thing she needed to do for a really very long time. Both Masaba and her mom, Neena Gupta, love jewellery. They combine, match, and layer their items, some actually outdated and handed down from Neena’s mom.

“The way I wear my fine jewellery is different from what other people think fine jewellery should be,” she says, including, “The brand was growing between 2022-24. We were going through this internal churn. Our consumers wanted to buy more quality and less quantity. They were making informed choices like why am I buying this? All those things made a difference. We introduced couture. And the final stop of that was fine jewellery,” says Masaba.

The Love bangle
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The 46-piece collection options earrings, necklaces, haslis, bracelets, kadas, every with a design twist that’s quintessentially Masaba. They are set in 18-carat gold with treasured stones like yellow sapphire, peridot, rubies, morganite, and aquamarine, amongst others. Loads of it’s single items.

The Trinket Hoarder necklace, maybe essentially the most photographed piece from this vary, options eight totally different color stones throughout a mixture of motifs which might be tied collectively in an intricate internet of layers. “It is provocative jewellery,” she says. You will discover an old-fashioned kada with phrases like ‘peace’ and ‘strength’, a necklace with the phrases ‘Nirbhau, Nirvair, Nimrata’ and a chunky gold earring with a digital camera motif.

Hasli with toffee motif
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Special Arrangement

Some of the symbols which have populated her garment collection through the years now discover illustration in jewellery. You will discover the ever-present palm, Nandi, toffee, and digital camera on earrings, lined up on chains, chokers, or as a charms. These motifs stand for moments when the model made necessary choices; they’re virtually like protecting talismans, she says, including that the palm was the primary print for her debut collection.

“Symbols from House of Masaba from 2009 to now have evolved continuously. Symbols and motifs are the strength of the brand and they don’t have to be restricted to print,” says Masaba, “Next, will be art — sculptures, arts, physical shape. It’s evolution in its most creative form for me.”