Meta’s AI app has seen a large leap in installs following Wednesday’s launch of the firm’s latest AI mannequin, Muse Spark — its first mannequin launch below Alexandr Wang, the head of Meta’s Superintelligence Labs who was recruited from Scale AI final 12 months to overhaul the social large’s AI efforts.
According to new information from market intelligence supplier Appfigures, shopper demand for the Meta AI app has pushed the app up from No. 57 proper earlier than the launch of Muse Spark on Wednesday to No. 5 on the U.S App Store on Thursday — a transfer suggesting a flood of recent installs.
Another market intelligence agency, Sensor Tower, estimated that Meta AI noticed round 46,000 U.S. iOS app downloads on April 8, 2026, a rise of 87% day-over-day. On Android, U.S. downloads of Meta AI rose simply 3% day-over-day on April 8.
Meta says its new AI mannequin, which is offered on each the net and cellular, is a major improve over its earlier Llama 4 fashions. It’s additionally the firm’s newest try to catch up to rivals like OpenAI and Anthropic, an effort that’s already price Meta billions in recruiting AI expertise, as well as to its $14.3 billion funding in Scale AI.
Currently, Muse Spark accepts multimodal enter, together with voice, textual content, and pictures, and has been designed to carry out effectively on a variety of duties, like serving to folks find out about their well being and reasoning by complicated questions in areas like science and math. It may also support in visible coding, letting customers create web sites and mini-games from prompts.
Plus, Meta AI is in a position to launch a number of subagents to deal with customers’ questions, the firm mentioned.
The mannequin will roll out to different platforms, together with WhatsApp, Instagram, Facebook, Messenger, and Meta’s AI glasses, in the weeks forward.
Alongside the mannequin’s launch, the Meta AI cellular app and web site had been upgraded with a brand new feel and look and now enable customers to swap between modes relying on the process.
Despite the latest progress, Meta AI’s app nonetheless lags behind the AI chatbots from different prime mannequin makers, together with OpenAI’s ChatGPT (No. 1), Anthropic’s Claude (No. 2), and Google’s Gemini (No. 3).
Wang pointed to the new excessive rank in a submit on X earlier Thursday, and he famous that the app is “still growing.”
Appfigures information signifies that Meta AI’s app has been put in a complete of 60.5 million occasions worldwide throughout each the App Store and Google Play, with 25 million of these downloads occurring simply this 12 months.
Over the previous 5 months, Meta AI app downloads have elevated by 138% in comparison with the first 5 months of the app’s availability.
India is now Meta AI’s prime market by downloads, adopted by the U.S., Brazil, Pakistan, and Mexico, in accordance to Appfigures.
Outside the app shops, Sensor Tower’s information indicated that day by day net guests for Meta AI in the U.S. rose extra
than 450% day-over-day, and day by day net guests in the U.S. reached an all-time excessive on April 8, 2026. The latter was a rise of greater than 570%, in contrast to the common registered in the earlier 30 days.
Updated with extra information from Sensor Tower.