Ranbir Kapoor’s premium way of life model, ARKS, has taken a big stride past trend and footwear with the launch of its debut fragrance—ARKS Day. Known for redefining on a regular basis necessities by means of the lens of minimalism and quiet confidence, ARKS now explores the world of fantastic fragrances, marking a brand new chapter in its evolving identification.
Ranbir Kapoor’s ARKS launches its first fragrance ‘ARKS Day’, expanding into the world of scents
ARKS Day is designed as the completion to at least one’s every day ensemble— “the final, invisible layer before you step out the door.” Gender-inclusive and timeless, the fragrance embodies ARKS’ signature ethos of delicate sophistication. It opens with a contemporary citrusy burst, layered with heat woody undertones, and settles into a musky end—mirroring the model’s philosophy of steadiness, simplicity, and inside power.
“ARKS Day brings back a lot of memories from my childhood—the places I felt drawn to, the people who made me feel at home. We wanted to capture that essence in this first bottle. It’s familiar, grounding, and made for those who carry their world with quiet strength,” mentioned Ranbir Kapoor, Founder of ARKS.
With this launch, ARKS transitions into what the model calls its “sensory chapter,” providing not simply clothes and sneakers, but additionally a holistic way of life expertise. The scent is envisioned as a pure extension of the curated wardrobe ARKS has constructed—a product that enhances its understated but impactful identification.
“ARKS Day marks our entry into an exciting category that aligns with our vision of building a holistic lifestyle brand. It’s a strategic step—extending our philosophy into scent and deepening how consumers experience ARKS beyond apparel and sneakers,” added Abhinav Verma, Co-founder & CEO of ARKS.
To introduce ARKS Day, the model has rolled out a marketing campaign movie that captures its distinctive tone—easy cool and quiet confidence. For the first time, the model narrates the story behind the making of the fragrance, underscoring its emotional and artistic roots.
The marketing campaign is headlined by Ranbir Kapoor and supported by the ‘ARKS Insiders’—a neighborhood of creators and tastemakers who replicate the model’s values. These embody Varun Duggirala (Entrepreneur), Anshuka Parwani (Yoga & Wellness Expert), Sukhmani Gambhir (Stylist and Influencer), Rob (Artist), Sahiba Bali (Actress), Barkha Singh (Actress), and Moses Kaul (Music Artist & Actor).
With ARKS Day, Ranbir Kapoor and crew not solely supply a brand new product however prolong an emotion—a quiet, grounded reminder of identification, consolation, and private resonance. It’s a daring but seamless transfer for a model that continues to evolve as a contemporary, refined way of life label.
Also Read: Ranbir Kapoor starrer Dhoom 4 to go on flooring in April 2026: Report
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