Indian Premier League cricket staff Royal Challengers Bengaluru moved the Delhi High Court on Thursday (April 17, 2025) over a YouTube commercial, alleging it disparaged its trademark.
The courtroom, after listening to submissions of events on Royal Challengers Bengaluru’s (RCB) interim plea for injunction, reserved its order.
Royal Challengers Sports Private Limited filed a swimsuit against Uber India Systems Pvt. Ltd., claiming that Uber Moto’s YouTube commercial titled “Baddies in Bengaluru ft. Travis Head” disparaged its trademark.
RCB counsel mentioned within the video that the cricketer may very well be seen operating in the direction of Bengaluru cricket stadium to vandalise the signage of ‘Bengaluru Vs Hyderabad’, spray portray the phrases ‘Royally Challenged’ above the phrase ‘Bengaluru’ on the board.
The counsel argued that making a unfavourable remark constituted disparagement. He additional asserted that Uber Moto, because the business sponsor of the Sunrisers Hyderabad IPL staff, used RCB’s trademark—particularly a “deceptive variant” of it—whereas selling its ride-booking service.
Uber’s counsel argued that RCB had “severely discounted” the general public’s sense of humour. He defined that the general message of the commercial was merely {that a} match between RCB and Sunrisers Hyderabad was scheduled on the Bengaluru cricket stadium on May 13, and given the town’s infamous site visitors, the general public was inspired to make use of Uber Moto.
Uber’s counsel argued that humour, playfulness, and light-hearted banter are important parts of promoting, and warned that adopting the usual proposed by RCB would successfully “kill” these inventive points.
Published – April 17, 2025 10:45 pm IST
