Mars Wrigley India is thrilled to announce Bollywood director and motion maestro Rohit Shetty as the brand new ambassador for Snickers. Identified for his high-octane movies and vibrant persona, Shetty brings his signature charisma and dynamic type to raise the Snickers model. This collaboration is an thrilling installment within the iconic “You are Not You When You are Hungry” marketing campaign promising to resonate with the viewers.
Rohit Shetty roped in as the brand new ambassador for Snickers in his motion type
Shetty’s larger-than-life persona and dynamic aptitude energize the Snickers model. The brand new TVC, conceptualized by DDB Tribal, captures his legendary automotive stunts, seamlessly shifting gears with the model’s message. Famend for fearless driving scenes and action-packed sequences, Shetty injects unmatched power into the marketing campaign, creating an exhilarating and unforgettable expertise. This partnership guarantees an explosive mix of motion and drama.
The movie opens with Rohit Shetty mentoring a younger boy at a HUNGAL Driving College automotive. Because the boy struggles with tight-space driving, Shetty takes management, showcasing his signature maneuvers, and impressing the boy along with his abilities. The automotive instantly halts, and Shetty humorously backtracks, main them right into a bustling fish market. The ultimate twist happens when the automotive finally ends up on a ship in the midst of the ocean. The boy palms Shetty a SNICKERS®, saying, “You develop into Rohit Shetty once you’re hungry.” Shetty eats the SNICKERS® and transforms again into a peaceful driving teacher, highlighting the tagline’s impression.
Rohit Shetty, sharing his pleasure in regards to the collaboration, expressed, “I’m excited to be the brand new model ambassador for Snickers, This collaboration is extremely thrilling as a result of it aligns completely with my on-screen persona. The TVC was a blast to shoot, bringing collectively my love for automobiles and motion. The message of SNICKERS® – that starvation can flip you into somebody utterly totally different – is one thing I feel everybody can relate to. I’m wanting ahead to sharing this enjoyable and high-energy marketing campaign with the viewers”
We’re thrilled to have Rohit Shetty endorse and lend his signature swagger to the Snickers model. Rohit’s genuine and adventurous persona are good match with Snickers,” mentioned Nikhil Rao, Chief Advertising Officer, Mars Wrigley India. “Snickers reignites its timeless and world-famous inventive proposition ‘You are not you once you’re hungry.’ Our new marketing campaign movie with Rohit showcases high-octane drama and humor, particularly connecting with our Gen Z viewers throughout media contact factors. We imagine this collaboration will stand out and strengthen SNICKERS®’s place as the final word starvation bar. We’re assured that Rohit’s affiliation with SNICKERS® is the start of nice impactful work on the model in India.”
Iraj Fraz, Inventive Head, DDB Tribal mentioned “Snickers “You are Not You When You are Hungry” is likely one of the most enduring campaigns on the earth, with its infinite adaptability, native flavors, and rofling use of humor. And Snickers India in partnership with DDB Mudra is just persevering with the custom with a contemporary interpretation. Now we have Rohit Shetty starring in his most hilarious, and maybe his easiest-ever function – since he performs himself. Via the previous couple of months, the purchasers, the company, and the manufacturing staff have all had a riot of a time constructing this marketing campaign and we’re positive the viewers goes to get pleasure from it equally.”
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