Shah Rukh Khan has been roped in as the brand ambassador for Candere, the life-style jewelry brand from the House of Kalyan. The collaboration marks a important second for Candere as it continues to strengthen its presence within the way of life jewelry phase, particularly amongst digitally savvy and expressive shoppers.
Shah Rukh Khan joins Candere as brand ambassador: “Jewellery is a powerful expression of identity”
The actor will headline Candere’s multimedia campaigns throughout digital, tv, print, and in-store platforms, showcasing the brand’s modern enchantment and inclusive imaginative and prescient.
Speaking concerning the affiliation, Shah Rukh Khan stated, “Jewellery has always been a powerful expression of love, memories, and identity. I’m excited to partner with Candere, a brand from the House of Kalyan Jewellers, which offers a modern and fresh perspective on how people wear and gift jewellery today. It’s elegant, it’s relevant, and it speaks to those who celebrate meaning in every moment.”
Candere has carved a area of interest available in the market with its design-forward strategy to jewelry, catering to each ladies and men. It is notably recognized for providing one of the most important males’s jewelry collections available in the market.
Commenting on the appointment, Ramesh Kalyanaraman, Director at Candere, said, “The Indian jewellery industry is undergoing clear segmentation, with consumers increasingly seeking pieces that reflect their personality, align with their lifestyle, and suit specific occasions. Candere is built for this shift — especially for those who are Gen Z at heart: expressive, individualistic, and digitally engaged.”
He added, “In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for. His presence will help us articulate the idea that Candere’s jewellery is no longer just about adornment — it’s a thoughtful, personal expression of identity and intent.”
With this strategic transfer, Candere goals to additional join with shoppers who worth not simply design, but additionally the deeper meanings hooked up to each piece of jewelry they put on or reward.
Also Read: Shah Rukh Khan-backed Sri Lotus Developers and Realty IPO set to redefine Mumbai’s luxurious actual property sport with Rs. 792 cr concern
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