Intelligent driving options are the new battleground in China’s cruel car market, with competitors spurring manufacturers to world-leading advances — however a latest fatal crash has seen the federal government intervene to place the brakes on runaway enthusiasm.
Advanced driver-assistance techniques (ADAS) assist with duties starting from cruise management to parking and collision avoidance, with the last word goal being a completely self-driving car.
Automakers are pouring funding into their growth, particularly in the world’s largest car market China, which skews younger and tech-savvy.
“Ten years ago, only 15 percent of customers said they would change car because of an intelligent cockpit — today it’s 54 percent,” Giovanni Lanfranchi of EV agency Zeekr mentioned.
Almost 60% of automobiles offered in China final yr had level-two ADAS options — the place the driving force remains to be in management however there may be steady help — or above, in keeping with an AlixPartners report launched final week.
The options “are emerging as a key competitive tool”, mentioned the consultancy’s Yvette Zhang.
Some corporations use their very own proprietary expertise, like start-up Xpeng and client electronics-turned-car firm Xiaomi, whereas others are cooperating with tech giants similar to Huawei.
Such software program is being developed in Europe and North America too.
But in a survey of lots of of worldwide auto executives surveyed by AlixPartners, two-thirds mentioned they believed China led the world in the sector.
“The collection and processing of data, and the availability of software and machine-learning talent” is tough to duplicate, the report mentioned.
The expertise isn’t immune from the worth wars which can be a key characteristic of the Chinese market.
In February, home EV large BYD introduced it will launch its “God’s Eye” driving system on almost all its automobiles, together with on some fashions priced beneath $10,000.
Then got here a fatal accident in March involving a Xiaomi SU7 that had been in assisted driving mode simply earlier than it crashed.
The accident, in which three school college students died, raised considerations over security and the promoting of automobiles as being able to “autonomous driving”.
The situation is an industry-wide one — Tesla’s US-released “Full Self-Driving” functionality, for instance, remains to be meant for use beneath driver supervision.
“The price war has just been so brutal, companies are desperate to find any way to set themselves apart,” mentioned Tom Nunlist, affiliate director for tech and knowledge coverage at Trivium China.
“So the question is have they been over-promising on features and releasing things as quickly as possible, for the purposes of fighting this commercial battle.”
China’s Ministry of Industry and Information Technology appears to share these considerations.
After the crash, it held a gathering with main automakers and different key gamers in which it made clear that security guidelines could be extra tightly enforced.
It warned automakers to check techniques rigorously, “define system functional boundaries… and refrain from exaggerated or false advertising”.
Reports mentioned it’s going to additionally crack down on the apply of bettering ADAS by way of distant software program updates.
As the large {industry} present Auto Shanghai kicked off final week, the shift in gear was apparent.
“In a sharp U-turn from just two months ago, carmakers have taken a low profile in terms of autonomous driving functions, but are emphasising safety instead,” mentioned UBS’ Paul Gong in a word.
“Safety is the ultimate premium of new energy vehicles,” an indication at BYD’s sales space learn.
At the bustling Xiaomi sales space, data boards touted the SU7’s color selections, chassis and {hardware} — however AFP noticed no point out of ADAS in any respect.
“The autonomous driving function marketing race seems to have halted, at least temporarily,” wrote Gong.
Zhang Yu, managing director of Shanghai-based consultancy Automotive Foresight, informed AFP that he thought the crash was “only a setback in marketing terms, which is helpful for a healthy development” of the realm.
“This accident was not related to tech or the system itself, it more concerns the ignorance of ADAS and boundary of autonomous driving,” he added.
The expertise itself continues to progress.
“That’s why this is becoming a pressing issue because car companies are going to be wanting to release these features,” Trivium’s Nunlist mentioned.
However, a very autonomous car — stage 5 on the size — is “certainly not imminent”, he added, predicting “very hard last-mile problems”.
Published – April 28, 2025 09:01 am IST
