Three days in the past, Su From So was an unheralded film. Today, it has shaken the Kannada film trade, reiterating the significance of high quality content material and prompting filmmakers to reassess their promotional methods. Su From So, launched in the course of the cataclysmic run of Saiyaara, the Hindi love story that has revived the romance style in Bollywood. The entertaining F1, which had crossed the ₹100 crore-mark in India, was nonetheless a scorching property in Bengaluru. And Telugu star Pawan Kalyan’s much-awaited Hari Hara Veera Mallu was anticipated to rating huge.
However, three days after its theatrical launch, Su From So has conquered each hurdle in its path to break box office records. It’s a shock hit of 2025. “Three days ago, Su From So was an unknown project. Today, you have made it one of the most exciting films of the year,” Raj B Shetty, who co-produced the film, wrote on social media.
The numbers related to Su From So are mind-boggling. The film created historical past when one lakh twenty-seven thousand tickets bought bought on the ticketing app BookMyShow on Saturday (July 26, 2025). No Kannada film has loved this quantity of ticket gross sales in a single day on the web platform. On Sunday, Su From So loved greater than 550 housefull exhibits throughout India, a terrific quantity contemplating the extended lull within the Kannada film trade in 2025.
Raj, aside from co-producing the film, performs a outstanding character in Su From So, however his function was stored a secret. The director of acclaimed movies like Ondu Motteya Kathe and Garuda Gamana Vrishabha Vahana may have been the face of the film, however selected not to hog the limelight of a film full of contemporary faces in Kannada. One video message from Raj proved to be game-changing.
A nonetheless from ‘Su From So’.
| Photo Credit:
Special Arrangement
“We know that you are tired of pre-release interviews and reactions from celebrity shows. We aren’t doing them for our movie. We want you all to be our honest promoters. Watch our film and spread the word,” the actor-director had urged, as he introduced paid-premiere exhibits in Shivamogga, Mysuru, Mangaluru, and Bengaluru.
Bharath Sudhama, co-founder of film marketing firm The Big Little, feels Raj pulled off a coup along with his assertion. “Saying you won’t promote a film is itself a promotion. It means that you are telling the audience you are completely confident about your content. People walk into the theatres wanting to like the movie because of the bold step from the makers,” he analyses. “It’s like Upendra saying his film is only for the intelligent ones (bhuddivantharige maatra). Everybody would want to be known as intelligent to watch his movies.”
After avoiding the customary YouTube appearances, Su From So banked on their content material to do the speaking. The hilarious trailer and the peppy dance quantity, referred to as ‘Dank Anthem’, had given the film some benefit. Post its launch, the excellent phrase of mouth has bolstered ticket gross sales. “We are getting requests for more shows,” Raj informed reporters. On Sunday, 72 early-morning exhibits (EMS, earlier than 9:00 am) had been added in Bengaluru theatres, an unprecedented growth.
Bharath says the trade should be cautious and never see this low-key promotion technique as a method. “Minimal promotions might not work for another movie because it may not garner exceptional word-of-mouth in the initial phase. You can’t criticise a team that opts for vibrant promotional methods just because one movie tasted success without promotional activities. Every film team has to find a unique option to suit its content,” explains Bharath.
A nonetheless from ‘Su From So’.
| Photo Credit:
Lighter Buddha Films/YouTube
Just like Kirik Party (2016), Kantara (2022), and 777 Charlie (2022), it’s a workforce from the coastal Karnataka area that has resurrected a struggling trade with a refreshing topic aimed toward entertaining the household viewers. Su From So, directed by well-liked Tulu theatre artiste and film actor JP Thuminad, is a rip-roaring horror comedy set in a village in Dakshina Kannada. Marked by glorious performances, the film makes for a fantastic group viewing, because it weaves an vital message with a rooted presentation, sustaining the flavour of the backdrop.
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“The film reminded me of my Sarkari Hiriya Prathamika Shaale Kasaragodu (2018),” mentioned Rishab Shetty on X, referring to his third directorial, which was additionally a superb amalgamation of message and leisure. Su From So, following a stupendous begin, is set to go locations. Dulquer Salman’s Wayfarer Films will distribute the Malayalam dubbed model of the film in Kerala from August 01, 2025. Anil Thadani’s AA Films has bagged the North India distribution rights for the film. Phars Film Co. LLC is in talks to launch the film abroad.
