Sudhanshu Vats, Managing Director, Pidilite Industries Limited, has been named the new chairman of the Advertising Standards Council of India (ASCI) at its thirty ninth annual basic assembly (AGM).
With ASCI, India’s self-regulatory physique for promoting, finishing 40 years in October, the appointment is available in a milestone yr, ASCI mentioned.
S. Subramanyeswar, of MullenLowe Global, has been named vice-chairman. Paritosh Joshi, Principal at Provocateur Advisory was named honorary treasurer.
“ASCI’s role has never been more important. As advertising evolves with new technologies and formats, our responsibility is to ensure it is executed with integrity — centered around the product promise, respectful of the community and mindful of consumers. In an environment where trust is easily shaken, self-regulation provides both guidance to the industry and assurance to the public,” Mr. Vats mentioned in a press release.
“I look forward to working closely with advertisers, agencies, platforms and consumers to uphold high standards, encourage responsible creativity, and strengthen confidence in advertising. At the heart of this effort is a simple principle — always keep the consumer’s interest front and centre,” he mentioned.
To mark its fortieth yr, ASCI additionally introduced a number of key initiatives that it will take up over the following yr.
