In a landmark transfer, skincare large NIVEA has introduced actor Taapsee Pannu as its first Global Brand Ambassador from India, marking a big step within the model’s evolving presence within the nation. The announcement comes alongside the launch of NIVEA’s newest innovation — NIVEA Soft Daily UV — a moisturizer that mixes long-lasting hydration with solar safety, tailored for trendy, on-the-go customers.
Taapsee Pannu named NIVEA India’s first Global Brand Ambassador; launches NIVEA Soft Daily UV for 48-Hour Hydration and UV Protection
Known for her advocacy of minimal and efficient skincare, Taapsee has been related to NIVEA for a number of years. Her elevation to international model ambassador underlines her sturdy resonance with the model’s ethos of belief, care, and innovation. Speaking on her new function and the product launch, Taapsee shared, “I’ve always believed that skincare should be simple, effective, and effortless. With NIVEA Soft Daily UV, I get the hydration my skin needs and the UV protection it deserves, all in one lightweight formula. It’s the perfect daily companion for fresh and glowing skin!”
To assist the launch, the model unveiled a brand new TVC that includes Taapsee, which showcases the product as the final word answer for day by day skincare that doesn’t compromise between hydration and safety. The marketing campaign highlights NIVEA’s continued give attention to intuitive skincare for all existence.
Shweta Dala, Marketing Director, NIVEA India, commented, “At NIVEA, we continuously innovate to bring the best skincare solutions to our consumers. With NIVEA Soft Daily UV, we’re addressing the growing need for everyday hydration with added UV protection in a formula that remains true to the much-loved NIVEA Soft experience. We are excited to introduce this game-changing product to our Indian consumers.”
The launch coincides with the latest go to of Vincent Warnery, Global CEO of Beiersdorf, to India. During his journey, he met with Taapsee Pannu to have a good time the model’s enduring legacy and innovation-driven strategy in India’s aggressive private care market.
As NIVEA continues to strengthen its footprint in India, the introduction of NIVEA Soft Daily UV and the appointment of a beloved face like Taapsee Pannu as international ambassador sign a brand new chapter within the model’s journey — one centered on relevance, simplicity, and care.
Also Read: Taapsee Pannu distributes followers and water coolers amongst underprivileged communities amid hovering temperatures: “It’s not just about giving—it’s about standing with people”
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