Gaurav Goenka’s brand Hungover shouldn’t be the results of an concept that popped up on a celebration night time. “We just wanted a quirky name that people remember,” he laughs, including, “Technically, a cloth is hung over you, right? That’s how the name came about.”
The brand that makes bespoke T-shirts for males on-line, has now ventured right into a line for ladies. “A lot of men say that the women in their lives take these T-shirts and don’t return them,” he laughs. Shreya Goenka, who’s married to Gaurav, handles the ladies’s line, particularly the ideation of patterns and appears. “We have round necks, polos, and V-necks with sleeves that can be anything from half and cap sleeves to sleeveless with ruffles,” says Shreya.
There are spherical necks, polos, and V-necks
| Photo Credit:
Thamodharan B
While the brand’s forte is to offer the wearer a customized tee that matches completely, they also concentrate on embroidery, prints, graphic prints, emboss printing and hand portray as nicely. The vary of embroidery — button, sequin, tuft, crystal, hand embroidery, burden sew, and zardozi — is as numerous because the customisation requests from purchasers. From purchasers and their pets faces in crystal and golden zardozi motifs, to vibrant symbols and initials that outline one’s persona, Shreya says there isn’t any limitation, and they do all of it. “We can also turn T-shirts to shirts,” she smiles.
“With this line, you can be your own designer,” says Gaurav. With Hungover’s customised T-shirts, the goal is to show that these usually are not simply restricted to informal areas. It may be worn for brunch, semi-formal occasions, and even cocktail dinners. “You can style it in different ways. We also offer personalised style guidance,” says Shreya, including, “From classic stitches to contemporary trends, our expertise — through years of experience in the garment industry — is to ensure premium fabric, fit and embellishment.”
Additionally, Hungover has also launched a line of sweatshirts. “For this, one can create their own colour and the colour then becomes their trademark and is not used for any other sweatshirt,” explains Gaurav.
The requests vary from the inventive to the weird. “A lady sent us a gift box with a specific design on it. She wanted her sweatshirt to be in the colour of that design; and we did it,” he says. Another shopper, who acquired a customized gold Ferrari made for him, needed a polo T-shirt in the identical color. The T-shirt — made by Hungover — now hangs framed within the gentleman’s storage with the Ferrari.
| Photo Credit:
Thamodharan B
The brand began round a decade in the past when the digital retail increase took over India. “We brought in a culture of graphic tees to the country. I export garments to international fashion brands. I thought, if those brands are making money with my designs then why can’t we make money in India,” he says. For the primary two years since its launch, Hungover was thriving. Gaurav’s export enterprise was booming too so he didn’t get to pay attention a lot on the retail arm of the enterprise. Then COVID-19 reared its ugly head. “We then planned to relaunch the brand with bespoke T-shirts,” he says.
Gaurav and his group started working from their respective houses. They began with creating T-shirts for associates and household. Measurements had been despatched by way of WhatsApp and as soon as the T-shirts had been dispatched and the suggestions was optimistic, Gaurav launched formally in 2022.
The first six months had been powerful, he admits. “We changed the word from customisation to bespoke and then to made-to-fit,” he says, including, “Clients are asked for their height, actual size of garment they wear, etc. Then they are asked to choose design and colour.”
| Photo Credit:
Thamodharan B
Within 48 hours of {that a} free becoming pattern T-shirt is distributed to the shopper. They can then strive the pattern and both select to ship photos or replace the measurement card. After that the ultimate garment is distributed. The complete course of take nearly 14 days.
The clothes, Gaurav says, are made in his inexperienced vegetation in Tiruppur and Sri City. He takes satisfaction within the premium materials he makes use of — “highest grade cotton”. He provides, “I don’t call this a T-shirt brand. It’s an experience that we are selling; bringing the trial room to your house.”
Prices begin at ₹1,500. For particulars, name 9176016000 or log onto hungover.in
An in depth up of one of many embroidered motifs
| Photo Credit:
Thamodharan B
Published – September 30, 2025 10:37 am IST
