Fibe, India’s main Fintech, has roped in Bollywood actor Vikrant Massey as its model ambassador. Massey, acclaimed for his blockbuster film ‘twelfth Fail’, will likely be part of Fibe’s advertising campaigns to focus on the corporate’s fast and hassle-free software course of in addition to the convenience at which its clients can avail of its providers. The sturdy buyer join of Massey will reinforce Fibe’s familiarity amongst Gen Z and millennials as an answer which addresses each particular person’s wants with none prolonged course of or questions concerning utilization of the mortgage.
Vikrant Massey introduced as new model ambassador for Fintech model Fibe
The affiliation has commenced with a marketing campaign that desires clients to dismiss the age-old custom of claiming ‘Agli Baar’, addressing the widespread tendency amongst middle-class people to postpone their aspirations or buy selections.
Conceptualised by VeryBusyPeople Movie Manufacturing Home, the marketing campaign demonstrates Massey as a protagonist and narrator (Sutradhar) to information the purchasers via the journey of fulfilling their aspirations via the Fibe app, be it buying a dream bike or a web based course. Massey additional goes on to focus on the advantages of utilizing the Fibe app thereby empowering people to make selections that positively affect their lives.
Sudesh Shetty, Founding Member and EVP – Advertising and marketing, Fibe mentioned, “We’re thrilled to welcome Vikrant Massey to the Fibe household. Vikrant’s relatable and genuine persona makes him the right match to characterize the model Fibe. Fibe has remained dedicated to upgrading the approach to life of the salaried class whereas guaranteeing to encourage accountable shopping for behaviour. Vikrant’s join with the youthful era will considerably enhance our efforts in participating with the audiences and empower them with the Fibe app via which they will avail our choices in a simple method.”
Vikrant Massey additional expressed his enthusiasm stating, “I’m delighted to collaborate with Fibe in its mission of serving to individuals fulfil their desires with confidence and ease. The model not solely helps underserved people avail monetary providers but additionally empowers them with monetary independence.”
“The inspiration for this marketing campaign got here from the tales of on a regular basis lifetime of the youth who’ve many desires and aspirations however keep away from making smallest of purchases and push it to ‘Agli Baar’ due to monetary constraints. By means of ‘NoMoreAgliBaar’ marketing campaign, we need to encourage them to grab the alternatives with the assist of Fibe’s monetary options. Leveraging Massey’s relatable attraction with the youth, we intention to create a robust reference to Gen Z and millennials whereas enabling them with simply accessible monetary options,” added Sudhir Shetty, Founder & Director at VeryBusyPeople Movie Manufacturing Home.
The built-in launch of the marketing campaign will likely be promoted throughout varied platforms, together with digital and social media platforms.
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