Xiaomi Surpasses Apple to Lead Wearables Market in Q1 2025 With 19 Percent Market Share: Canalys

Xiaomi led the wearable band market in Q1 2025, after refreshing uts Mi Band and Redmi Watch fashions earlier this yr, in accordance to a Canalys report. The Beijing-based expertise agency surpassed Apple and regained the highest vendor spot, as its shipments noticed an annual development of 44 p.c. Huawei, Samsung, and Garmin have been in third, fourth and fifth locations, respectively. Meanwhile, a brand new research reveals that prospects search for affordability, lengthy battery life, and help for well being monitoring as the highest three options when buying a smartwatch.

Xiaomi Regains Top Vendor Spot as Shipments Grew to 8.7 Million Units

Canalys’ newest Wearable Band Analysis report reveals that the worldwide wearable band shipments rose to 46.6 million in Q1 2025, because the market grew 13 p.c year-on-year (YoY). Basic wearables noticed the very best development, and Xiaomi shipped essentially the most wearables bands in the primary quarter, after launching two new fashions, the Xiaomi Smart Band 9 and Redmi Band 5. The latter was  the corporate’s finest promoting wearable system.

Top wearable band distributors in Q1 2025
Photo Credit: Canalys

Apple and Huawei have been in second and third place, respectively. Canalys expects Apple’s market share (presently at 16 p.c) to develop in the second half of 2025, as the corporate is predicted to launch it is tenth anniversary smartwatch in the approaching months. Huawei shipments grew 36 p.c YoY to 7.1 million items, after its Fit and GT wearable units carried out effectively.

With an enormous 74 p.c development in Q1 2025, (*19*) shipments in the identical interval grew to 4.9 million items, as the corporate targeted on inexpensive units (Galaxy Fit) and premium fashions (Galaxy Watch) in rising and prosperous markets, respectively.

Garmin nudged its current consumer base to improve to newer fashions in a various product portfolio in the primary quarter, as its shipments rose 10 p.c YoY to 1.8 million items, as per the Canalys report. The wearable maker was in fifth place in phrases of world cargo market share.

“With hardware profitability under strain, the wearables market is shifting from being hardware-led to ecosystem-driven,” stated Cynthia Chen, Research Manager at Omdia-owned Canalys. “Vendors are accelerating platform and service development to boost recurring revenue and user retention.”

A latest shopper survey carried out by Canalys revealed that 18,185 of respondents have been involved in regards to the costs of wearables, whereas 14,691 folks responded saying battery life was an essential issue to be thought of whereas buying a smartwatch. Health monitoring capabilities have been the third most essential issue for patrons, as per the survey.