Shah Rukh Khan has lengthy been rumoured to odor “superb”. The declare goes again to an previous interview the place actor Anushka Sharma admitted she may always remember his scent. Naturally, the Internet went digging and found his secret: a mix of two perfumes, one from Dunhill and one other from Diptyque. The residents of the world have achieved all the pieces in their energy to acquire these perfumes, in order that they can also odor very good.
However, for these with much less entry to the premium perfumes of the world, many manufacturers have provide you with dupes and smell-alikes that virtually do the job. But what in case you may discover a perfume that didn’t simply imitate the unique, however got here startlingly shut, and typically, even higher?
Yusuf bhai
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That is the promise Yusuf Madappen, popularly referred to as Yusuf Bhai, has been constructing his model on. The Kerala-born, Dubai-based perfumer identified for being able to recreate any perfume in the world, has now introduced his craft to Chennai. “I want everyone in India to use perfume, to feel confident and happy. It’s not just about luxury. Fragrance is part of daily life. Even the blind can tell if someone is beautiful, just from their smell,” says Yusuf.
Before bringing his work to India, Yusuf established a status in Dubai, the place his bespoke blends and recreations of high-end perfumes gained him a loyal following. The success of his Dubai ventures laid the inspiration for his first Indian store in Hyderabad, and now Chennai hosts his second outlet. Both places goal to provide Indian prospects the identical expertise that made his Dubai clientele preserve coming again: personalised, accessible, and luxurious in really feel with out the exclusivity of worth.
Single word samples on the Yusuf Bhai store in Chennai
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The Chennai store follows the blueprint of his Hyderabad outlet. The store showcases his three signature collections: Teeb, Dejavu, and Noble. Teeb is the identify of the first-ever Yusuf Bhai store in Dubai, and therefore the Teeb assortment holds a particular significance to the model. Each assortment is split for males and ladies — silver for males, gold for ladies, and spans his Premium and Poem ranges.
The expertise is designed to be immersive. Customers can discover pre-made recreations of well-liked perfumes or dive into custom mixing, experimenting with single notes and colors to craft a scent that fits them. The Poem Collection even provides Arabic and French kinds, giving consumers choices that vary from conventional to modern.
Yusuf Bhai store in Chennai
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Born in Chavakkad, Kerala, Yusuf comes from a household steeped in perfumery. His brothers and prolonged household have been all concerned in the craft, giving him an early introduction to scents and blends. “I started blending perfumes for my family first,” he recollects, “and then it spread. Now everyone is blending. But I’ve been in the business for over 30 years, and blending for 15.” From pictures to perfumery, his journey has been unconventional, however it’s rooted in a lifetime of observing, smelling, and studying — a mix of intuition, expertise, and ardour that now defines his model.
At his shops, prospects don’t simply decide a bottle, they interact with single notes, uncooked supplies, and pre-made recreations, exploring and customising scents underneath knowledgeable steerage. Each perfume turns into a mirrored image of the wearer, somewhat than a pre-packaged label. The store isn’t just a retail area, however a spot the place scent, custom, and private expression intersect.
Yusuf Bhai is situated at Gee Gee Emerald Towers, Valluvar Kottam High Road, Nungambakkam. Perfumes can be found ranging from roughly ₹1,650 for 50ml.
