In its order, the court docket directed the defendants to chorus from utilizing or misrepresenting Shetty’s title, picture, voice, likeness or persona in any method. The court docket additionally ordered that defamatory and infringing content circulating on numerous platforms be instantly taken down.
Bombay High Court protects Shilpa Shetty’s personality rights; orders removal of defamatory and infringing online content
The directive underscores that the identification and fame of a public determine can’t be commercially exploited or digitally misused with out consent. The order additionally locations accountability on digital platforms and intermediaries to behave promptly when such violations are delivered to their consideration.
Reacting to the event, Shetty’s lawyer Sana Raees Khan mentioned the ruling sends a transparent message concerning the misuse of rising applied sciences online.
“The Bombay High Court has made it absolutely clear in Ms Shilpa Shetty’s personality rights case that the internet cannot become a playground for deepfakes and digital impersonation,” Khan mentioned in an official assertion.
She added that the court docket acknowledged that Shetty’s title, picture, voice and persona represent beneficial authorized rights that can’t be commercially exploited or digitally manipulated with out her consent.
According to Khan, the order reinforces the duty of digital platforms and intermediaries to take away such materials swiftly and stop the misuse of know-how that may hurt a person’s dignity and fame.
Also Read: Shilpa Shetty’s Personality Rights swimsuit: Bombay HC questions legality of AI chatbots simulating celebrities
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