Union Minister Ashwini Vaishnaw. File
| Photo Credit: ANI
Union Minister Ashwini Vaishnaw on Monday (March 23, 2026) unveiled three new initiatives aimed toward strengthening India’s media, broadcasting, and digital sector and selling the “orange economy”, or the inventive economic system.
The inventive economic system contains industries the place financial worth is generated primarily from creativity, tradition, expertise, and mental property.
The three initiatives are named the National AI Skilling Initiative in partnership with Google and YouTube by means of the Indian Institute of Creative Technologies (IICT); MyWAVES, a citizen creator platform on WAVES OTT; and the rollout of superior Electronic Programme Guide (EPG) and in-built satellite tv for pc tuners in tv units for enhancing entry to DD Free Dish companies.
The occasion witnessed participation from key media and leisure trade representatives, the pinnacle of YouTube India alongside with senior Ministry officers.
Underscoring Prime Minister Narendra Modi’s imaginative and prescient of democratising expertise, Mr. Vaishnaw stated the initiatives will make expertise extra inexpensive and accessible. He stated with in-built satellite tv for pc tuners and a sophisticated programme information, residents can now entry content material simply with out extra tools.
He described MyWAVES as a robust platform for content material creators, enabling them to create, add, and share content material. Referring to the Union Budget bulletins, he underlined the federal government’s dedication to selling the “Orange Economy” and supporting the inventive sector.
Free coaching of AI expertise
The Union Minister stated beneath the National AI Skilling Initiative, being carried out with the help of YouTube, about 15,000 youth will likely be educated with out levying any payment. He spoke in regards to the “Creators’ Corner” scheme and urged content material creators to actively use Doordarshan and platforms like MyWAVES to showcase India’s wealthy tradition, traditions, and regional range. Union Information and Broadcasting Secretary Sanjay Jaju stated the initiatives mirrored a standard coverage path.
Speaking in regards to the partnership’s influence on creators, YouTube India managing director Gunjan Soni stated: “We believe that AI has the potential to open up remarkable opportunities for India’s dynamic creative economy. Through our collaboration with the Ministry of Information & Broadcasting and IICT, we aim to equip creators and professionals with the skills required to master the tools of the future, leverage AI to tell more compelling stories, expand their reach to new audiences, and play a role in shaping the future of media.”
The AI skilling programme will likely be performed in two phases — Phase I from March 23 to June 30 2026, and Phase II from July to December 2026.
The first part will give attention to foundational AI studying at scale by means of Google Career Certificates and Google Cloud Generative AI studying paths. Participants will bear programs reminiscent of AI Essentials, Prompting Essentials, Introduction to Generative AI, and Generative AI Leader Path. Successful completion of this part will likely be necessary for development to the subsequent stage.
The second part will contain superior, hands-on and project-based specialisation for the inventive trade. The curriculum will embrace modules on the artwork of storytelling, YouTube greatest practices, and superior coaching utilizing AI instruments reminiscent of Gemini 3, Nano Banana, Veo, and Vertex AI.
Published – March 23, 2026 10:12 pm IST