The Hello Group India (THG India), a three way partnership between Sony Music Entertainment
India and world leisure firm The Hello Group proudly pronounces the signing of Raja Kumari, the Grammy-nominated, AMA-winning Indian-American artist, songwriter, and multidisciplinary performer, to an exclusive worldwide management and bookings deal.
Raja Kumari signs exclusive worldwide management and bookings deal with The Hello Group India
An electrifying power in world music, Raja Kumari bridges her Telugu heritage and Southern California upbringing by means of her signature fusion of classical Indian dance rhythms—Bharatanatyam, Kuchipudi, and Kathak—with hip-hop, pop, R&B, and digital textures. Named a toddler prodigy by Ravi Shankar and a touring performer by age ten, she has grown into probably the most vital cultural storytellers of her technology.
Her profession has spanned songwriting with titans Timbaland, Dr. Dre, Gwen Stefani, Fall Out Boy (“Centuries” – BMI Pop Award), Fifth Harmony, Twin Shadow, and John Legend, whereas additionally establishing herself as a solo pioneer with breakout anthems like NRI, City Slums, and Peace. With over 327 million world streams and 1.7 million month-to-month Spotify listeners, Raja has carried out at notable occasions akin to Coachella, Wireless Festival, and India’s NH7—changing into the primary Indian
girl rapper ever to take action. In 2025, Kumari grew to become the primary South Asian artist to win an American Music Award (AMA) for Favorite Soundtrack for Renegade (We Never Run) from Arcane: League of Legends – Season 2 (2025). Other latest feats embrace composing Firestorm for Telugu blockbuster They Call Him OG that soared to #2 globally on YouTube, contributing to the soundtrack of Netflix’s upcoming Bads of Bollywood and founding her personal label Godmother Records.
Now, by means of her partnership with The Hello Group — an entity constructed to champion South Asian artists with world potential and powered by THG’s worldwide infrastructure—Raja Kumari is about to unlock the following chapter of her profession. With new worldwide releases, world touring, and groundbreaking cross-cultural collaborations in movement, she stands on the cusp of cementing her place not solely as a family identify throughout South Asia, however as a pioneering power for South Asian
illustration in world pop music.
Raja Kumari stated: “My career has always spanned the globe, bridging cultures and audiences, and I’ve long been searching for the right partner who truly understands the vision and needs of my brand. I’m excited to join forces with Taylor Jones, Sherish Shaikh and The Hello Group – I look forward to building a legacy together and continuing my goal of bringing Indian music, fashion and
culture to the World”.
Taylor Jones, CEO of THG, stated: “Raja Kumari is a rare and extraordinary talent. She embodies the essence of global fusion — deeply rooted in Indian heritage while shaping the future of international pop and hip-hop. Her artistry, cultural vision, and authenticity make her one of the most important South Asian voices in the market. At THG India, we are committed to expanding her reach, building a tailored global strategy, and supporting her next wave of cultural impact. We are honored to welcome her to THG.”
The signing marks one other milestone for THG India because it continues to champion pioneering South Asian artists whereas creating crossover alternatives with world audiences.
Also Read: Raja Kumari drops ‘LA INDIA’ with couture assortment celebrating Indian id
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